Allan Dib – författare

Your Entire Marketing Strategy on One PageTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. How to annihilate competitors and make yourself the only logical choice. How to get amazing results on a small budget using the secrets of direct response marketing. How to charge high prices for your products and services and have customers actually thank you for it.

You keep being told to do more marketing. More complex, more specialised and more expensive marketing. Chasing the latest bright shiny object is exhausting. Following charismatic business and marketing "gurus" keeps leading to disappointment. The overwhelm for entrepreneurs, marketers and business leaders is real. There is a better way.The Lean Marketing movement has been quietly gathering momentum. Small, medium and large businesses are getting bigger and better results by actually doing less marketing. Implementing Lean Marketing in your business will help you punch above your weight.In this book, you'll discover: The exact tools and tactics you need to build a devastatingly effective marketing system; How to simplify, systemise and scale your marketing; How to develop your own marketing capabilities so that your team of mere mortals can achieve big marketing results; How to create marketing so valuable to your audience that they'd actually be willing to pay you for it; How the Lean movement transformed Japanese manufacturing from the worst in the world to the best in the world and how it's now transforming marketing; How to massively remove waste and increase the efficiency of your branding efforts; How to achieve product/market fit so that your marketing will cut through the noise; How "program" your market to bend to your will; How to do marketing that you'll be proud of and that will actually build your brand without hype, scams and pressure; How to make your marketing part of your value proposition rather than an afterthought that's boring, difficult and ineffective; How to win with systematic and structured marketing rather than failing with random acts of marketingLean Marketing is a follow-up to the international bestselling phenomenon The 1-Page Marketing Plan. The 1-Page Marketing Plan gave you a simple, clear and structured framework to create a marketing plan and strategy. This book is packed with tools and tactics that enable you to put your marketing plan into action.Stop trying to outshout the other guy. Stop the ineffective random acts of marketing. Stop wasting time with theoretical claptrap that has you trapped in endless meetings. Get immediate traction by implementing Lean Marketing in your business.