Steven Heller – författare

From the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that reflected the best and worst of the decade. Bill Clinton’s presidency was in jeopardy, the digital age had erupted, and Silicon Valley was affecting everyone on the planet. Meanwhile nudity and sex ruled the pages of magazines, selling everything from haute couture to fragrances and microwave ovens. Nirvana entertained Generation X while the “Greatest Generation” considered purchasing a Probe and something called a Hummer.Super Soakers and the game consoles Game Boy and PlayStation were the new toys, as Super Mario World, Gran Turismo, and Sonic the Hedgehog were warping the minds of young people everywhere. Luxury brands were in demand: shoppers coveted a Gucci bag, a Louis Vuitton tote, a Hermes scarf, or a Prada frock. TWA and Continental Airlines still flew the airways and Volkswagen reimagined the Beetle. It was a decade that seemed safely benign, but was jammed with events and consumption on a grand scale, setting the stage for the 21st century.Featuring six chapters that cover a range of advertising, from food and fashion to entertainment and cars, a Desert Storm’s worth of advertising highlights makes All-American Ads of the ’90s a must-have compendium for every Beanie Babies–collecting, Simpsons-watching, pog-hoarding, and Harry Potter–loving citizen of 1990s consumerism.

Type Tells Tales focuses on typography that is integral to the message or story it is expressing. This is type that speaks – that is literally the voice of the narrator. And the narrator is the typographer. This can be quite literal, for example when letters come from the mouth of a person or thing, as in a comics balloon. It can be hand lettering, drawn with its own distinctive peculiarities that convey personality and mood. Precedents for contemporary work might be in Apollinaire’s calligram ‘Il pleut’ or Kurt Schwitters’ children’s picture book ‘The Scarecrow’, or in Concrete Poetry, Futurist ‘Words in Freedom’ or Dadaist collage. Seeking out examples in the furthest reaches of graphic design, Steven Heller and Gail Anderson uncover work that reveals how type can be used to render a particular voice or multiple conversations, how letters can be used in various shapes and sizes to create a kind of typographic pantomime, and how type can become both content and illustration as in, for example Paul Rand’s ‘ROARRRRR’. Letters take the shape and form of other things, such as people, faces, animals, cars or planes. There are examples of how typographic blocks, paragraphs, sentences and blurbs can be used to guide the eye through dense information. This exciting, fresh take on typography goes far beyond the letter and word, exploding the boundaries of typographic expression. It will enthral designers and illustrators, wordsmiths and literati: anyone, in short, who loves the medium of the message.

"This beautiful book reminds me that I was one of many whom Leo Lionni took by the hand, leading me into the world of writing and illustrating picture books."  — Micha Archer, author and illustrator of Wonder Walkers, Daniel Finds a Poem, and the forthcoming What's New, Daniel?"He had amazing breadth and depth, all on display in this volume." — Paula Scher, graphic designer and partner, Pentagram"Throughout Leo Leonni’s varied and eclectic work one can see his wit as well as his mid-century design sensibility; formal and geometric, but softened by his warmth and playfulness..." — Marc Rosenthal, New York Times bestselling illustrator"This first survey of Lionni’s legacy comes out in conjunction with a retrospective of his work at the Norman Rockwell Museum in Stockbridge, Mass… Lionni had a rare ability to change shades — and retain his signature vibrancy — while moving, seemingly effortlessly, from one realm to another." — New York TimesThe first survey of Leo Lionni’s protean career as a graphic designer, children’s book creator, and fine artist.Between Worlds: The Art and Design of Leo Lionni opens at the Norman Rockwell Museum in Stockbridge, MA, on 18 November 2023. Leo Lionni (1910–1999) was a key figure of postwar visual culture, who believed that a smart, pithy design language could unite people across generations and cultural boundaries. He first achieved success in the field of graphic design, serving as the influential art director of Fortune magazine from 1948 to 1960 and personally executing such innovative designs as the catalogue for the Museum of Modern Art’s seminal photo exhibition The Family of Man. Then, in the 1960s, he embarked on an equally groundbreaking career in picture books, using torn-paper collages to illustrate modern animal fables such as Frederick and Swimmy, which are still beloved today. But even as his books won multiple Caldecott Honors, Lionni — who had begun as a painter — also maintained a fine art practice centered on his Parallel Botany, a richly imagined world of fanciful plants. This volume, the catalogue of a major exhibition at the Norman Rockwell Museum, is the first to present Lionni’s extraordinary career in the round. Written by leading scholars and with an introduction by the artist’s granddaughter, it is illustrated with abundant examples of his work, including many little-seen items from the Lionni family archives. Leo Lionni: Storyteller, Artist, Designer will be an important, and eye-opening, contribution to the history of art and design.

Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms.Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before. Learn how to think like a designer and approach projects systematicallyDiscover the varied career options available within graphic designGain insight from some of the leading designers in their fieldsCompile a portfolio optimized to your speciality of choiceGraphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.

'Milton Glaser's designs changed the way we see the world.' - Gloria SteinemAn overview of the work of illustrator and designer Milton Glaser during the 1960s and 70sFrom 1954, when he co-founded the legendary Push Pin Studios, to the late ’70s, Milton Glaser was one of the most celebrated graphic designers of his day, whose work graced countless book and album covers, posters, magazine covers, and advertisements, both famous and little-known. Glaser largely defined the international visual style for illustration, advertising, and typeface design and interest in his legacy continues unabated, with modern creatives acknowledging his influence; for example, in 2014 Mad Men creator Matthew Weiner enlisted Glaser to design the ad campaign and branding for the show’s final season.His renowned work garnered solo exhibitions at the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York. Creator of the iconic ‘I love NY’ logo (featuring a heart symbol in place of the word ‘love’) and cofounder of New York magazine, Glaser received numerous accolades and lifetime achievement awards. Across thousands of works across all print media, he invented a graphic language of bright, flat color, drawing and collage, imbued with wit. This collection of work from Glaser’s Pop period features hundreds of examples of his design that have not been seen since their original publication, demonstrating the graphic revolution that transformed design and popular culture.

From prolific design writers and educators at the SVA/NYC, Steven Heller and Molly Heintz, a compelling collection of essays and interviews for anyone interested in critiquing, explaining, or interpreting design  Writing is designing, and writers are designers. Mastering the elements of different writing styles is as important in describing a designed work as an understanding of color, texture, and material form. The design writer must make the prose as necessary and exciting to read as a designed object––from the simplest business card or product packaging to the grandest monument––must be to see and to use.    This book is for the student or the expert, the novice or the professional, who seeks to communicate. With real-world examples of how and what to write when critiquing, explaining, discovering, introducing, and interpreting a piece of design, it presents a tantalizing world of possibilities for any design writer. The collected essays include a range of styles and disciplines, from journalism, scholarship, criticism, and business. Contributors include: Sarah Boxer Akiko Busch Liz Danzico Jarrett Fuller Colette Gaiter Karrie Jacobs Mark Kingsley Julie Lasky Warren Lehrer Rob Walker Michele Y. Washington and many more! Explaining design means writing intelligibly and creatively. This book covers it all, for and through those who practice, chronicle, critique, and observe graphic, product, industrial, and architectural design.

Award-winning designer and writer Steven Heller comes of age at the center of New York’s youth culture in the mid-1960s to the mid-1970s.Steven Heller has written a memoir. This is no chronological trek through the hills and valleys of his comparatively “normal” life, but instead, a coming of age tale whereby with luck and circumstance, he found himself in certain curious places at critical times during the early to late 1960s and later throughout the 80s in New York City. This story is both entertaining and enlightening and follows Heller between the ages of 16 and 23 as he solidified his work as art director, graphic designer, cartoonist and writer, through stints at the New York Review of Books, Sex, Screw, and The New York Free Press, until becoming the youngest art director (and occasional illustrator) for The New York Times OpEd page at age 23.

A descent into discovering different versions of hell and its realms of torture around the world across literature, religions, culture, and folklore, gorgeously illustrated and accompanied by writing on the origins and details of each hell.Whether it's a real place, a human construct, an idea, or a superstition, hell is a grotesque demimonde in literature, cultures, religions, and folklore throughout the ages. There are many different hells to be found, each one distressing in its own way. But they all share the same essence: they are terrible places guarded by one or more evil spirits, where punishment is split into various levels of damnation.Those who wish to venture on this dangerous journey beyond the gates of the underworld will find their guide in two extraordinary authors and graphic designers: Steven Heller and Seymour Chwast. And like Dante in the footsteps of Virgil, they will be able to navigate their way through the burning (or icy!) dark realms that lurk in the heart of the human imagination-the Jewish Gehenna, the Sunni Jahannam, the Swahili hell, the Mayan myth of Xibalba, and many others-as well as all the characters who have created hell, visited it, or been involved in more or less fortunate descents into it.Equally appealing to fans of the literary hellscape of Dante's Inferno, the bright utopia of The Good Place, and the dark humor of Edward Gorey, Hell offers a feast of chillingly hilarious graphic art and illuminating content that comprehensively plumbs the multiple depths of the underworld.

Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group's beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world's major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group's ideology, leadership and modus operandi, and a brief timeline of events. The group's branding - the symbolism, colours and typography of its logo and flag - is then analysed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.

Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called "information design." Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and "design thinking" as it ever was.

The full spectrum of Seymour Chwast’s creative universe comes together here for the first time, in a retrospective bristling with his wit, bite, and gleefully disruptive ideas. Including a fold-out dustjacket with a collectible poster printed on the reverse.Bold, mischievous, and instantly recognizable, Seymour Chwast’s work has shaped the look and language of American graphic design for more than seven decades. This expansive and visually rich volume—created in close collaboration with Chwast—presents the most comprehensive account of his life, ideas, and prolific creative output to date.Organized into generous, image-forward sections, the book moves from Chwast’s early years in the Bronx and his formative training at Cooper Union to the co-founding of Push Pin Studios, the collaborative powerhouse he launched with Milton Glaser, Edward Sorel, and Reynold Ruffins. Across posters, book jackets, type experiments, woodcuts, animations, anti-war graphics, children’s books, and graphic novels, his distinctive visual vocabulary appears in all its unruly variety.Sharp silhouettes, antic characters, deadpan humor, and a penchant for visual troublemaking reveal a designer whose imagination never settled into one mode or medium. Throughout, Chwast offers personal reflections that shed light on the influences, working habits, and provocations behind his creative decisions.Short contextual essays trace the evolution of his style, the ethos of Push Pin, and his ongoing engagement with social and political commentary. With remarkable color fidelity and a wealth of previously unpublished images and ephemera, this glorious volume celebrates an artist whose restless inventiveness continues to animate contemporary design.

Drawn from TASCHEN’s Illustration Now! series, this go-to catalog brings together 100 of the most successful and important illustrators around the globe. With featured artists including Istvan Banyai, Gary Baseman, Seymour Chwast, Paul Davis, Brad Holland, Mirko Ilić, Anita Kunz, and Christoph Niemann, the international overview provides an invigorating record of the dynamism and diversity of the illustration scene.Each illustrator is featured with a self-portrait, samples from their portfolio, and a succinct description by Steven Heller, with a supplementary list of selected exhibitions and publications. In his introduction, Steven Heller describes the dynamic realm of illustration today and the challenging process of selection within this highly competitive and ever-moving genre.

Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake.Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America.In addition to the menu covers, many menu interiors are featured providing an epicurean tour and insight into more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys graphic and gastronomic history.

Post-9/11, America’s sense of invincibility was shaken. The dotcom bubble had burst, there was war with Iraq, and eco-angst was becoming mainstream, as evidenced by impressive sales of the Toyota Prius.For escapism, self-expression, and even romantic connection, America turned to tech. Geeks were the new superheroes, and the iPod and iPhone reigned supreme, both commercially and creatively. Social media began its unstoppable rise, with MySpace and Facebook pushing brands to get more interactive with consumers. Prestige dramas—The Sopranos, Mad Men, and Breaking Bad—populated the small screen, while Netflix swapped mailing DVDs for streaming content, the reality TV star was born, and Paris Hilton decreed, “That’s hot!”.Amazon and eBay threatened the cultural centrality of the shopping mall, and every famous name from Michael Jordan to Madonna could be found on scotch, sneakers, and scents. Health and wellness fueled the growth of brands like Whole Foods and Lululemon, and consumers increasingly valued experiences, ethics, and personalization.Featuring 10 chapters covering the full range of advertising, from food and fashion to entertainment, business, travel, and automobiles—with special mentions for the worst as well as the best—All-American Ads of the 2000s captures a time when ads still had the power to sell products and dreams in the millions, but mirrored a nation in the midst of profound transition.

Menu Design in Europe is a mouthwatering feast for the eyes, featuring hundreds of European menus from the early 19th century to the end of the millennium. At once a history of continental cuisine and a sprawling survey of graphic styles, Menu Design in Europe satisfies the craving for foodies and design enthusiasts alike. The dominance of French cuisine provided the template for the culinary delights that spread throughout (and beyond) the continent. As restaurants and dining experiences increased in the 19th century, the need for a more formal presentation of available items resulted in a range of printed menus that could be both extravagant and simple. The 1891 menu from Paris’s Le Grand Vefour, with its intricate die-cut design, evokes a bustling Belle Epoque bistro, while the 1932 menu from London’s Royal Palace Hotel transports you to the bar at a spirited, Jazz Age nightspot. On the opposite side of the design spectrum, the menu for the mid-century Lasserre restaurant expresses a surrealistic simplicity. A range of stylistic decades is represented, from masterpieces of Art Nouveau and Art Deco to the graphic appropriations of the German Democratic Republic. Also showcased are the Michelin awarded restaurants of the celebrity chef–era and rarities such as a German military menu from World War II. More than just bills of fare, these menus often represent a memorable dining experience, at times being presented with as much care and attention to detail as the meal itself. So, although one cannot sit in La Tour D’Argent in 1952 and sample its famous duck dish Le Caneton Tour d’Argent, we can surely imagine what it was like when looking at the waterfowl-themed illustration displaying the night’s offerings. Featuring an essay by graphic design historian Steven Heller and captions by ephemerist and antiquarian book dealer Marc Selvaggio, Menu Design In Europe features menus from leading collectors and institutions, providing a sumptuous visual banquet and historical document of two centuries of culinary traditions.

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials. All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all. Whether your heart warms nostalgically at the memory of E.T. and marathon Trivial Pursuit sessions; if you think Ghostbusters and break dancing are totally awesome, this book's for you. To all those who still hear the echoes of "I want my MTV": All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!