Becoming a Graphic and Digital Designer

Steven Heller is co-chair of the School of Visual Arts MFA design program. He has written over 170 books on design and has been a contributor or contributing editor to nearly 25 magazines, including Print, Eye, and Baseline. Steven writes the "Visuals" column for the New York Times Book Review.Véronique Vienne writes books and conducts workshops on design criticism as a creative tool. She is a former magazine art director and has served as a faculty member and lecturer at art and design colleges in the United States and Europe.

• Foreword viiiGlossary xJob Opportunities xiiJob Seeking xiiThe Optimum Portfolio xiiiFirst Impressions xiiiOne: Graphic Design1 Inspirations and MotivationsMichael Bierut: On Being a Graphic Designer 17Stephen Doyle: Selfish-In a Good Way 23Stefan Sagmeister: On Being Self-Motivated 27Arnold Schwartzman: Still Designing after All These Years 30Gail Anderson: The Joys of Print Design 332 Starting A Studio or Working for Someone ElseLynda Decker: Mapping Out the Future 37Fernando Music: From Boss to Employee 40Allison Henry Aver: Working Holistically 43Romain Raclin: Creative Space 46Alexander Isley: Staying Independent 49Agnieszka Gasparska: Small Is Sensible 54Bobby Martin and Jennifer Kinon: Championing Design 58Antonio Alcalá: What a Dream Client Looks Like 62Mark Pernice: From Band Member to Design Leader 65Tamara Gildengers Connolly: Balancing Studio and Home 68Araba Simpson: One Person, All Alone 72Matt Luckhurst: Designing for Design Firms 743 Partners on PartneringHjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing 79Stuart Rogers and Sam Eckersley: Sharing Responsibilities 82Justin Colt and Jose Fresneda: How Partners Becomes Partners 86Greg D'Onofrio and Patricia Belen: Two Partners, One Passion 90Scott Buschkuhl: At Present We Are Three 93Two: Design Genres4 Letters and TypeMarian Bantjes: Lettering as Art and Business 98Andy Cruz and Rich Roat: There's a Type Designer in the House 100Pierre di Scuillo: Typography That Speaks Up 104Ross MacDonald: An Illustrator's Passion for Type 108Roberto de Vicq de Cumptich: For the Love of Type 112How Many Typefaces Can You Love? (sidebar) 1155 Making Logos and MarksMark Fox: The Mark Maker 1176 Books and Book JacketsScott-Martin Kosofsky: Making a Living Doing Books 123Michael Carabetta: Books and E-Books 127Paul Buckley: The Bookkeeper 130Jim Heimann: Making Visual Books 1347 Editorial DesignLen Small: Print Is Bouncing Back 141Susanna Shannon: Art Director Becomes Editor 1448 Social InnovationMark Randall: Citizen Designer 149Bob McKinnon: Socially Impactful Design 1549 Branding and PackagingSharon Werner: Approachable Design 15710 Illustration DesignMichel Bouvet: Poster Man 163Mirko Ilic: Design Is Like Classical Ballet 166Steve Brodner: Graphic Commentary and Design 170Steven Guarnaccia: The Old New Illustration 174Neil Gower: Fraudulent Graphic Designer 178Craig Frazier: Designing Pictures 182Three: Transitional Design11 Understanding ChangeRichard Saul Wurman: The Architect of Understanding 189Crossing Disciplines (sidebar) 191Petrula Vrontikis: Creating Interactions 193Erik Adigard: The Experience of the Information 196Véronique Marrier: Graphic Design as a Cause 200Making Transitions: Returning to School with Barbara DeWilde (sidebar) 20312 Eccentrics and Design QuirkinessCharles S. Anderson: Celebrating Commercial Art 205Antoine Audiau and Manuel Varosz: Over-the-top Digita D.I.Y. 208Ludovic Houplain/H5: Getting an Oscar for Graphic Design 210Cary Murnion: Designing Cooties 214Nick Ace: Speaking Frankly 21713 What Comes NextTimothy Goodman: Disposable Ideas 221Ryan Feerer: Making Design Meals 224Design Entrepreneurship (sidebar) 227Franco Cervi: "I Am Reckless!" 228Four: Digital Design14 Interactive Multimedia Installations and InterfacesDebugging the Language of Digital Job Titles (sidebar) 233Jeroen Barendse: Subverting the Mental Map 234Julien Gachadoat: Demomaking for a Living 237Ada Whitney: The New Motion 240Defining the New Animation: Popularity, by J.J. Sedelmeir (sidebar) 241Defining the New Animation: Technology's Perks, by J.J. Sedelmeir (sidebar) 242Jean-Louis Fréchin: Asking the Right Questions 243Alexander Chen: Working for Google (sidebar) 24515 Designing Apps for Mobile DevicesSean Bumgarner: Between Text and Images 247Michel Chanaud: Always Learning 250John Kilpatrick: Designer as Accelerator 255Nicolas Ledoux and Pascal Bejean: Digital Books and Magazines by Contemporary Artists 256Typography on the Web, by Jason Santa Maria (sidebar) 258Frédérique Krupa: Games as Powerful Motivators 260Girls and Games (sidebar) 26216 E-Commerce with a SoulRandy J. Hunt: Growing into a Job 265Lucy Sisman: Online Editorial Ventures 269Nancy Kruger Cohen: Addicted to Startups 27217 User Experience SpecialistsBruce Charonnat: Understanding Human-Computer Interaction 277Michael Aidan: Using the Audience as Media 279Hugh Dubberly: Mapping the Relationship between Ideas 282Matthew Stadler: To Publish: To Create a Public for Books 28818 Geeks, Programmers, Developers, TinkerersFrieder Nake: Controlling Computers with Our Thoughts 293Mark Webster: Iterations and Algorithms 296Five: Design Education19 Making ChoicesAndrea Marks: Old School, New School 308Lita Talarico: Educating Design Entrepreneurs 311Rudi Meyer: Developing the Righ Attitude 314Lucille Tenazas: Idiosyncratic Contexts 317Liz Danzico: Interfacing with UX 320Allan Chochinov: The Maker Generation 322David Carroll: Students and Surveillance 325APPS That Track, by David Carroll (sidebar) 327Appendix 1 College Directory 328Appendix 2 Additional Reading 330Index 332