Grafisk design
1 766 produkter
1 766 produkter
679 kr
Skickas inom 10-15 vardagar
This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome.Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, Design and Strategy addresses the design process from the perspective of both the company and the designer. For businesses, it highlights the value of design as a strategic tool for positioning, competition and innovation. For the designer, it teaches how to create solutions that are strategically anchored and deliver successful outcomes for businesses, resulting in appreciative clients. It includes over 250 illustrations and diagrams, tables, and text boxes showing how to move through each stage with clear visualisation and explanation. This book encourages all designers in product design and manufacturing, service design, communication design, branding, and advertising, to think beyond shape and colour to see design through the lens of strategy, process and problem solving, and all business managers, innovators and developers, to see the value in strategic design outcomes.
Grid Systems in Graphic Design
A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers
Inbunden, Engelska, 1999
538 kr
Skickas inom 5-8 vardagar
Josef Müller-Brockmann studied architecture, design and history of art in Zurich and worked as a graphic designer and teacher. His work is recognized for its simple designs and his clean use of fonts, shapes and colors, which still inspires many graphic designers throughout the world today. Since the 1950s grid systems help the designer to organize the graphic elements and have become a world wide standard. This volume provides guidelines and rules for the function and use for grid systems from 8 to 32 grid fields which can be used for the most varied of projects, the three-dimensional grid being treated as well. Exact directions for using all of the grid systems possible presented are given to the user, showing examples of working correctly on a conceptual level. Or simply put: a guidebook from the profession for the profession.
469 kr
Skickas inom 5-8 vardagar
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process.With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the 'Key Concept' features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.
538 kr
Skickas
The definitive illustrated history of the cult videogame – a heart-thumping fusion of groundbreaking graphic design, architectural futurism, electronic music and high-speed racing. WipEout crashed onto the scene in 1995, shifting games into the cultural fast lane with its unique 3D visual designs. It propelled a wondrous hit of anti-gravity, hyperspeed racing into the heart of the freshly released PlayStation console and, over time, the series – developed by Psygnosis, later known as Studio Liverpool – grew into a cult phenomenon amongst graphic designers and gamers alike. With its club-land branding – devised by cutting-edge Sheffield agency The Designers Republic, and its on-the-pulse collaborations with electronic artists, from The Chemical Brothers to Kraftwerk, WipEout was not only a racing game – it was a vehicle for art. WipEout Futurism chronicles the iconic game’s vision, struggles and achievements – from first conception to future plans, in a distinctive union of trailblazing artwork and graphic design. The extraordinary, and rarely seen, concept art created for the game is beautifully reproduced throughout the book, while The Designers Republic’s peerless vision for an alternative future – with its roots planted in the rich earth of sci-fi iconography – weaves its way throughout the pages, making this publication a densely packed expansion to the beloved series.
710 kr
Skickas inom 5-8 vardagar
The first book dedicated to the career of graphic designer Chris Ashworth, charting his ‘Swiss Grit’ approach from his time at Ray Gun magazine in the 1990s to his experimental type projects of the present day. Chris Ashworth fuses a career as a creative director driving strategic brand work for global brands with three decades of passion for experimental graphic design and typography. Disorder is the first book dedicated to the product of this rule-breaking output and his inimitable ‘Swiss Grit’ approach, which sees modernist type principles combine with a soulful street aesthetic. From work made for the influential Ray Gun music magazine in the 1990s, through to his more recent hands-on, type-based projects for clients such as Nike and New Order, Disorder is concerned with the human craft of creativity – the details, imperfections and serendipitous moments. Disorder is an AI-free zone. Covering work made from 1997 to 2024, the book features 488 pages of published and unpublished work from Ray Gun (issues 44–58), alongside marked-up chromalins, diary entries and discarded early layouts. Disorder charts the development of Ashworth’s career from an independent designer to becoming creative director at Microsoft in Seattle, and brings together a selection of his ‘found-type’ photography and music-inspired artworks. Ashworth sees his work – craft-based, handmade – as a counterpoint to our screen dependent digital culture, and the manifestation of an alternative view, arguing that creative development away from the computer offers unique and precious merits.
365 kr
Skickas inom 5-8 vardagar
The complete, definitive and never-before-published catalogue of Hipgnosis, Vinyl • Album • Cover • Art finally does justice to the work of the most important design collective in music history, which, according to Roddy Bogawa, director of the documentary Taken by Storm (2011), ‘designed half your record collection’. Founded in 1967 by Storm Thorgerson, Aubrey ‘Po’ Powell and Peter Christopherson, Hipgnosis gained legendary status in graphic design, transforming the look of album art forever and winning five Grammy nominations for package design. Their revolutionary cover art moved away from the conventional group shots favoured by record companies of the day, resulting in the ground-breaking, often surreal designs which define the albums of many of the biggest names in the history of popular music: 10cc, AC/DC, Black Sabbath, Peter Gabriel, The Police, Genesis, Led Zeppelin, Pink Floyd, Paul McCartney, Robert Plant, Syd Barrett, Throbbing Gristle, T. Rex, Wings, Yes and XTC, to name but a few. Arranged chronologically, Vinyl • Album • Cover • Art features stunning reproductions of every single Hipgnosis cover – 372 in total – coupled with detailed information by Po and Storm Thorgerson on the artworks and the compelling stories behind their creation. Additional contributions by Peter Gabriel, Marcus Bradbury, and Pentagram’s Harry Pearce provide engrossing insights into the way these incredible artworks came into being; place the covers in context; and reflect on their enduring impact on album design. A highly accessible stand-alone volume, Vinyl • Album • Cover • Art will also make the perfect pop partner to the groundbreaking Hipgnosis | Portraits (2014) with its rare revelations and behind-the-scenes photography.
339 kr
Skickas inom 5-8 vardagar
Svensk Jesus musikestetik 1960–1990. Denna utförliga coffee table bok tar en djupgående visuell tillbakablick på de fantastiska konstnärliga uttrycken och grafiken i den så kallade svenska grammofon-missionen. Boken presenterar den största samlingen svenska kristna skivor från 1960–1980-talen som någonsin samlats med 777 skivomslag, många av dem extraordinära privatutgåvor. Fullspäckad med intervjuer, omslagstexter och tidigare opublicerade foton som både beskriver missionsarbetets framgångar och vedermödor i levande detalj. Grammofon-missionen dokumenterar och hyllar den svenska Jesuspop rörelsen och är en häpnadsväckande redogörelse över dess utförande, konst och musik. Med ett förord av Johan Kugelberg och extra intervjutexter av Emil Karlsson. “...Loven herren med blues och jazz och symfoniorkestrar, med negro-spirituals och med Beethovens femma, med gitarrer och xylofoner, loven honom med grammofoner och bandspelare...”
339 kr
Skickas
Från proggen, genom punken, syntarna till singer songwriters. Rock och blues på svenska. Folkmusiken och den klassiska repertoaren pågår under tiden. Här samsas genrerna i en och samma formgivares arbetsrum. Idéer, infall, erfarenheter landar i olika formspråk för olika uttryck för att det ska nå fram till olika musikaliska smaker.
Den svenska skivbranschen genom omslagen under 1970- 80- 90-talen och in i tvåtusentalet. Formgivaren Lasse Ermalm delar sina betraktelser om hur det sett ut och varför det såg ut som det gjorde. Artister ger sin syn på hur det gick till när somliga omslag blev som de blev.
Paradigmskiftet från analogt till digitalt fick påtagliga konsekvenser både för skivutgivningen och formgivningen. Hur förverkligade man overkliga bilder innan datorerna vidgade fantasins möjligheter att visualisera musik?
Musikjournalisterna Håkan Lahger och Lars Nylin skriver om den mobila konstutställningen som uppstod i skivaffärerna samt om det som genom tiderna egentligen varit det mest lönsamma för skivbolagen.
Du som själv köpte skivorna och du som blev indoktrinerad av föräldrarnas skivsamlingar, för dej fick en del omslag ikonstatus och många försvann spårlöst. Vad gjorde att somliga inte bleknade bort? Var det omslagsbilden eller var det musiken? Eller tvärt om, eller både och? Här finns LP-konvolutens stora påtagliga bildspråk, hittarna på singlar och EP, de mångsidiga CD-albumen och de maffiga boxarna att njuta av. Totalt mer än 300 skivomslag.
TV-inslag om boken: SVT, TV4.
"En av de mest produktiva omslagsformgivarna genom tiderna. Bredden är enorm. Från progg till punk. Boken påminner om bortglömda storsäljare som fanns i många svenska hem." (Jan Gradvall, Dagens Industri)
"2500 omslag senare borde Ermalm få en hedersgrammis, för att som ingen annan ha grafiskt formgivit den svenska rocken." (Jörgen Holmstedt, Rock 'n' Roll Magazine)
"Otaliga omslag samlade i den gedigna boken där formgivarens underhållande berättelser från arbetslivet blandas med texter om omslag". (Håkan Steen, Aftonbladet Nöje).
319 kr
Det här är en kärleksförklaring till mönster. Samtidigt som det är en handbok och, kanske framförallt, en inblick i en formgivares värld av färg, form och fantasi. Lotta Kühlhorn, en av Sveriges mest älskade formgivare, visar oss tekniken och hemligheterna bakom mönsterdesign. Från klassiska prickar, ränder och rutor till inspiration från natur, matematik och berättande. Genom boken görs djupdyk i olika mönster och vi får följa resan fram till färdig form, med avstickare till personliga reflektioner. Vi får också lära oss att själva göra mönster, steg för steg. Allt vi ser omkring oss kan vara byggstenar – en nyckel, ett bananskal och en slickepott, blåstång och stegar. Allt i livet kan användas och repeteras.
"Boken är som ett vitaminpiller!"
Gokväll
"'Mönster' är en bok som framkallar den visuella lycka Kühlhorn talar om. Den inspirerar verkligen till kreativitet. Helhetsbetyg: 5."
BTJ
110 kr
Skickas inom 5-8 vardagar
John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration.This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
616 kr
Skickas inom 5-8 vardagar
The Designers Republic™ is the design group that changed design. But there’s never been a book that tells its story - until now. Led by founder and born rebel, Ian Anderson, The Designers Republic™ has shaped graphic communication over the past thirty years through rule-defying music work, provocative self-initiated projects and a fierce commitment to conceptual thinking over style. Now, for the first time in book form, Anderson explores the studio’s output, and its influence on a generation of graphic designers. AZTDR™ spans over three decades of work – from the studio’s earliest designs for the FON label in the mid-1980s and sleeves for Age of Chance, Chakk and Cabaret Voltaire, right up to its recent projects for The Cinematic Orchestra, Led Bib and the Gulbenkian Foundation. Alongside classic self-initiated TDR™ projects, the 512-page book features an A to Z of everything from campaigns for Evolution Print, Coca-Cola and Nike, through to the studio’s celebrated designs for video games such as Wipeout and Formula Fusion. TDR™’s special relationship with print is explored through its celebrated contributions to IDEA and Emigre magazines and its 3D>2D book, alongside its work for Manchester School of Art, Gatecrasher, NY Sushi and the studio’s array of music clients. Here, TDR™’s work with Autechre is examined via ten key releases, while the studio’s involvement with Pop Will Eat Itself focuses on some twenty-eight different singles and albums. There are also expansive sections devoted to TDR™’s designs for Aphex Twin, Moloko, Sun Electric and The Orb, alongside sleeve designs for R&S Records, New Atlantis, a range of Berlin-based labels and, of course, Warp Records.
480 kr
Skickas inom 5-8 vardagar
Showcasing creative pairings and ingenious applications of Serif and Sans Serif typefaces as well as a rich selection of type specimen, Sans in Use and Serif in Use act as a reference point to inspire type designers and type lovers alike. In the world of typography, it is not uncommon to see combinations of serif and sans serif typefaces in the same design. However, it takes skill to combine them in order to avoid tension and clashes, and ensure maximum readability of the text in the design. From font weights to classifications, each font has its own distinct personality, and should be carefully paired to convey the right tone and mood of the design. Featuring a selection of type specimens, their design applications, and the thoughts that go behind the craft, Sans in Use / Serif in Use collates the best combinations of the two typeface categories and serves as a reference point for inspiration-seeking designers and typographers.
- Nyhet
450 kr
Skickas
From the founder of LogoLounge comes a definitive guide to creating timeless visual identities. The LogoLounge Guide to Iconic Branding blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks.This book goes beyond just inspiration—it shows you how to understand trend trajectories, when to evolve or break tradition, and how branding is shifting with emerging technologies like AI, AR, and sonic identity. With more than 500 images, case studies, and a comprehensive look at branding elements, this is a must-have resource for any brand designer.Features include:Expert insights from trend forecaster and LogoLounge founder Bill GardnerCase studies from visionary designers worldwideFrameworks for understanding trends and projecting future visual languagesA global perspective from industries, cultures, and design erasExplorations of future brand environments, including AI, the metaverse, and sensory branding500+ visuals, including logos, identities, timelines, and moreThis visually rich, idea-packed volume is perfect for professional designers, brand strategists, students, and anyone who wants to better understand how branding evolves—and how to build marks that last.
Photographer's Eye (Definitive Edition)
Composition and Design for Better Photos
Häftad, Engelska, 2025
301 kr
Skickas inom 5-8 vardagar
FULLY REVISED AND UPDATED EDITION OF THE PHOTOGRAPHER'S EYE FROM AWARD-WINNING AUTHOR MICHAEL FREEMAN - COMING JULY 2025With 30% new content and never-before-seen images, Michael Freeman brings his ground-breaking book, The Photographer's Eye, up to date with a fresh look and the latest developments in digital photography.Design is the single most important factor in creating a successful photograph. The ability to see the potential for a strong picture and then organise the graphic elements into an effective, compelling composition has always been one of the key skills in making photographs. Taking a brand-new look at composition, Michael Freeman explores the visual mechanics of photography in its own native terms. Freshly illustrated with straight-to-the-point diagrams and graphic deconstructions, this new remastered edition speaks in that intuitive, visual, and instantaneous language in which photographers think and work.Dive into extraordinary photography and graphic illustrations that explore how each compositional element is placed and arranged in relation to one another. Examine the outtakes from each shoot to understand why one particular image succeeded compared to those taken before and after. Track the viewer's eye as it moves throughout the photo to see the optical dynamics held within each frame. Most importantly, internalise this graphic language so you can instantly recognise amazing and powerful shots as they appear in your own viewfinder.
382 kr
Skickas inom 5-8 vardagar
Showcasing creative pairings and ingenious applications of Serif and Sans Serif typefaces as well as a rich selection of type specimen, Sans in Use and Serif in Use act as a reference point to inspire type designers and type lovers alike. In the world of typography, it is not uncommon to see combinations of serif and sans serif typefaces in the same design. However, it takes skill to combine them in order to avoid tension and clashes, and ensure maximum readability of the text in the design. From font weights to classifications, each font has its own distinct personality, and should be carefully paired to convey the right tone and mood of the design. Featuring a selection of type specimens, their design applications, and the thoughts that go behind the craft, Sans in Use / Serif in Use collates the best combinations of the two typeface categories and serves as a reference point for inspiration-seeking designers and typographers alike.
Visual Communication for Architects and Designers
Constructing the Persuasive Presentation
Häftad, Engelska, 2020
481 kr
Skickas inom 10-15 vardagar
Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally.Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.
613 kr
Skickas inom 5-8 vardagar
With texts by the editors and Hans-Rudolf Bosshard, Christoph Bignens, Max Bruinsma, Jürgen Döring, Meret Ernst, Ulrike Felsing, Roland Früh, Ariel Herbez, Richard Hollis, Martin Jaeggi, Andres Janser, Roxane Jubert, Urs Lehni, Claude Lichtenstein, Kerry William Purcell, François Rappo, Jörg Stürzebecher and Ruedi Widmer. 100 Years of Swiss Graphic Design takes a fresh look at Swiss typography and photographics, posters, corporate image design, book design, journalism and typefaces over the past 100 years. With captivating illustrations and illuminating essays by prominent experts in the field, this book, designed by the Zurich studio NORM, presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods. The changes in generations and paradigms as manifested in their different visual languages, and convictions are organized along a timeline as well as by theme. The various fields of endeavor and media are described, along with how they relate to advertising, art and politics. Graphic design from Switzerland reflects both international trends and local concerns. High conceptual and formal quality, irony and wit are its constant companions. A new, comprehensive reference work on Swiss design.
320 kr
Skickas inom 7-10 vardagar
Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in common: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humour and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.
333 kr
Skickas
Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA**One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com*Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects. Over the years, Peters has developed a unique creative process, which he shares in Logos that Last for the very first time. Learn how to build great relationships with clients while cultivating consistency and productivity.Logos that Last also includes:Detailed case studies that follow designs from concept to completionTips for turning a good idea into a great logoStrategies for extending a great logo into a dynamic brand systemAdvice for turning your passion into your professionWith Logos that Last, discover how to create inventive, thoughtful, and enduring logos using Peters’s own hands-on, step-by-step process.
605 kr
Skickas
334 kr
Skickas inom 5-8 vardagar
567 kr
Skickas inom 5-8 vardagar
The first book dedicated to Margaret Calvert, pioneer of design for public service, a groundbreaking typographer and recipient of 2024’s New York Type Directors Club Medal.Margaret Calvert’s design work on the signs of Britain’s national road network, with Jock Kinneir, means that it is almost impossible to travel anywhere in the UK and not benefit from her skill as a designer. Her ultra-legible typeface and engaging pictograms have become an integral part of everyday British life, and they have set the benchmark for highway signage internationally. Following a distinguished career as a graphic designer, Margaret Calvert became an influential educator at the Royal College of Art, where she taught a generation of designers, many of whom have achieved global recognition. Today, working in her home studio, she takes on projects that personally inspire her. This monograph – the first dedicated to her work – captures the full arc of her career, encompassing the three distinct phases of her professional life and offering insight into her early years in South Africa and her formative experiences after moving to the UK as a teenager. Lavishly illustrated with rare glimpses into her archive and details of her legendary typefaces, it is designed by Margaret and A2/SW/HK, the studio co-founded by her frequent creative partner (and former student) Henrik Kubel and Scott Williams. The book is edited by Adrian Shaughnessy, with an introduction by Eye magazine editor, John L. Walters and an essay by Margaret’s friend and former student Marion Deuchars.
147 kr
Skickas inom 5-8 vardagar
The story of graphic design is one of the most exciting and important in the history of twentieth century visual culture. From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of graphics in brochures, magazines, advertising, corporate identity, television and electronic media. It also discusses technical innovations such as the use of photography, and the revolutionary impact of digital technologies. Preserving the author’s own original layout, now a typographic and print design classic, and with over 800 illustrations fully integrated with the text, this indispensable account is clear, comprehensive and absorbing.With over 800 illustrations
288 kr
Skickas inom 5-8 vardagar
PASSING THROUGH MOVING IN AND GETTING AWAY WITH IT: Gordon Matta-Clark New York City Graffiti Photographs, 1972–73
Inbunden, Engelska, 2025
820 kr
Skickas
162 kr
Skickas inom 5-8 vardagar
A chunky sticker book with thousands of individual letters that can be turned into uniquely idiosyncratic messages or decorations of all kinds.Everyone loves the cool graphic look of the classic ransom note, and letters cut from newspapers make any message a little edgy yet playful.Now The Ransom Note Sticker Book makes it easy to spell out anything you like and capture that unique look. Thousands of stickers – A to Z, plus accents, numerals, and punctuation – in a host of fonts and typefaces are ready for your messages.You can use them to add colour to your journals, you can name your stuff, or you can give a valentine's card a mysterious anonymous touch... Stationery, wrapping paper, and collages will all benefit from these alphabets, and they make the perfect gift for the crafter, journal-keeper or scrap-booker.With a grungy, vintage letterpress vibe, the letters irresistibly recall the age of print newspapers - and the collection includes type ornaments, woodblock illustrations and a range of accents for elegant, multilingual ransom notes.
294 kr
Skickas
Designing Brand Identity
A Comprehensive Guide to the World of Brands and Branding
Inbunden, Engelska, 2024
491 kr
Skickas inom 5-8 vardagar
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections—brand fundamentals, process basics, and case studies—this revised edition includes: Over 100 branding subjects, checklists, tools, and diagramsMore than 50 all-new case studies that describe goals, process, strategy, solutions, and resultsNew content on artificial intelligence, virtual reality, social justice, and evidence-based marketingAdditional examples of the best/most important branding and design work of the past few yearsOver 700 illustrations of brand touchpointsMore than 400 quotes from branding experts, CEOs, and design gurusWhether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
404 kr
Skickas inom 3-6 vardagar
263 kr
Skickas
The Cover Art of Blue Note Records is Graham Marsh and Glyn Callingham’s classic collection of the unparalleled record sleeves produced by the celebrated Blue Note record label.Around January 1956 the photographer Francis Wolff and Alfred Lion of Blue Note Records met Reid Miles, a commercial artists and a devout classical music fan. After establishing a rapport, Reid Miles became the designer for the Blue Note label for the next eleven years creating wonderful graphic covers that were both unique and also retaining the indefinable Blue Note look. Featuring iconic covers for artists such as Herbie Hancock, Thelonious Monk, Miles Davis, John Coltrane, Sonny Rollins and Art Blakey, this anthology is an evocative piece of Jazz history.Alongside over 400 of the record label’s best album covers is a selection of short essays written by leading industry figures. Both a comprehensive guide to an acclaimed label, and an insightful snapshot of graphic design history, The Cover Art of Blue Note Records is a must-have for all Jazz fans.