Ellen Lupton – författare

The essential and bestselling guide to typography from beloved design educator Ellen Lupton—revised and expanded to include new and additional voices, examples, and principles, and a wider array of typefaces."Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography  The bestselling Thinking with Type in a revised and expanded third edition: This is the definitive guide to using typography in visual communication. Covering the essentials of typography, this book explores everything from typefaces and type families to kerning and tracking to grids and layout principles.Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. Historical and contemporary examples of graphic design show how to learn the rules and how to break them. Critical essays, eye-opening diagrams, helpful exercises, and dozens of examples and illustrations show readers how to be inventive within systems that inform and communicate.Featuring 32 pages of new content, the third edition is revised and refined from cover to cover:More fonts: old fonts, new fonts, weird fonts, libre fonts, Google fonts, Adobe fonts, fonts from independent foundries, and fonts and lettering by women and BIPOC designers Introductions to diverse writing systems, contributed by expert typographers from around the world Demonstrations of basic design principles, such as vi­sual balance, Gestalt grouping, and responsive layout Current approaches to typeface design, including Variable fonts and optical sizes Tips for readability, legibility, and accessibility Stunning reproductions from the Letterform Archive  Thinking with Type is the typography book for everyone: designers, writers, editors, students, anyone who works with words on page or screen, and enthusiasts of type and lettering. Readers will also love Ellen Lupton's book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.

"A longstanding excellent primer, in an equally excellent updated edition."—PrintEllen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.Topics include:• Color• Texture• Rhythm and balance• Hierarchy• Layers• Grids• And much more!The new revised edition features new chapters on:• Visualizing data• Typography• Modes of representation• Gestalt principlesSixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.

The Bauhaus, the legendary school in Dessau, Germany, transformed architecture and design around the world. This book broke new ground when first published in 1991 by introducing psychoanalysis, geometry, early childhood education, and popular culture into the standard political history of the Bauhaus. The ABC's of Triangle, Square, Circle also introduced two young designers, Ellen Lupton and J. Abbott Miller, whose multidisciplinary approach changed the field of design writing and research. With a new preface by Lupton and Miller, this collection of visually and intellectually stimulating essays is a must-read for educators and students.

An unprecedented, definitive look at the school’s typography and print design, from its early expressive tendencies to the functional modernism for which it is famed todayThe Bauhaus looms large as one of the most influential legacies in 20th-century graphic design. Known for its bold sans-serif typefaces, crisp asymmetrical grids and clean use of negative space, the school emerged as the forebearer of a new look—one that seized the tools of mass production in the creation of a radical new art. Today, just over 100 years after the Bauhaus’s opening in 1919, the school’s visual hallmarks have come to define modernity as it appears on the printed page.The official catalog for Letterform Archive’s inaugural gallery exhibition, Bauhaus Typography at 100 explores the school’s legacy in graphic and typographic design through artifacts of its own making—its books, magazines, course materials, product catalogs, stationery, promotional fliers and other ephemera.From the book’s beautifully designed pages, readers learn of typographic masters László Moholy-Nagy, Herbert Bayer and Joost Schmidt, who channeled Constructivism’s geometric forms and optimism for industry into printed vehicles for the school’s teachings. Here is where Bauhaus typography—its rejection of serifs and capitals, embrace of experimental alphabets, insistence on universal clarity, and innovation in layering and hierarchy—took its distinctive shape.The catalog also shines light on the Bauhaus’s lesser-known early forays into expressive lettering and illustration, also tracing the school’s immediate impact on seminal design movements such as the New Typography and, of course, on design practitioners working today. Lavishly illustrated, carefully researched and written, and accompanied by an in-depth introduction from noted Bauhaus expert, author and curator Ellen Lupton, Bauhaus Typography at 100 is a must-have for any fan of modern design.

A Fast Company “Most Important Books for Designers to Read Right Now” Discover how the principles of human-centered design can be applied to real-world health challenges in dozens of illustrated examples—from drug packaging and cancer detection devices to post-COVID-19 innovations. Written by pioneers in the field—Bon Ku, a physician leader in innovative health design, and Ellen Lupton, an award-winning graphic designer—this book outlines the fundamentals of design thinking and highlights important products, prototypes, and research in health design. This revised and expanded edition describes innovations developed in response to the COVID-19 crisis, including an intensive care unit in a shipping container, a rolling cart with intubation equipment, and a mask brace that gives a surgical mask a tighter seal. Graphics by Lupton bring these ideas to life.  The authors also explore the special overlap of health care and the creative process, describing the development of such products and services as a credit card–sized device that allows patients to generate their own electrocardiograms; a mask designed to be worn with a hijab; improved emergency room signage; and a map of racial disparities and COVID-19. Health Design Thinking is an essential volume for health care providers, educators, patients, and designers who seek to create better experiences and improved health outcomes for individuals and communities.

The improbable and untold story of the college student who invented the world’s first computer dating serviceIn the fall of 1962, Jeff Tarr, a teenager from a small town in Maine, began his freshman year at Harvard University. By the time he graduated, he had developed and launched the first-ever computer dating service, upending courting rituals at colleges across the United States and becoming a minor celebrity in his own right. Tarr’s innovation arrived in a nation whose campuses were still in step with 1950s notions of morality, propriety and tradition—many northeastern college dormitories were still segregated by sex, and bars weren’t a place for singles to meet and mingle. In just a few semesters, Tarr brought computer algorithms to the people, propelling America’s youngest adults headlong into the swinging ’60s. As the sexual revolution and women’s rights movement gained steam, and as civil rights victories mounted and the Vietnam War dragged on, Tarr’s new vision for how young men and women should pair off rode a surging wave of cultural change.Operation Match follows Tarr’s adventure from the dateless Saturday night where a little beer and banter with his roommate sparked an idea, through the process of perfecting a dating questionnaire, to late nights feeding thousands of punch cards into a rented IBM mainframe, to matching tens of thousands of young men and women, for better or for worse. It also traces his transformation from an anonymous, awkward, Kennedy-loving college man to a voice of the New Frontier, appearing on the Today Show and the Tonight Show and, of course, having more dates than he could ever have dreamed of.Patsy Tarr met Jeff Tarr the old-fashioned way: through a blind date. She has been a lifelong enthusiast of dance and in 1988 founded the 2wice Arts Foundation to better support the field through the publication of two award-winning magazines, Dance Ink and 2wice.

"A 'must have' in the design arsenal."—Cat Normoyle, Professor of Graphic Design, East Carolina University"Provides enough thinking techniques to break out of even the worst creative rut."—Creative Woman's CircleLegendary designer Ellen Lupton demystifies the creative process in another essential graphic design book. Graphic Design Thinking explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with Thinking with Type, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent.Presents a wide range of methods applicable to any brainstorming scenario.• Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form• From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods• Learn to approach problems through focus groups, interviewing, brand mapping, and co-designIncludes discussions with leading professional designers. Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity.Graphic Design Thinking is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies-from electronic publications and websites to videos and mobile devices-this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics (Second Edition, Revised and Expanded), bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

A powerful reminder to anyone who thinks design is primarily a visual pursuit, The Senses accompanies a major exhibition at the Cooper-Hewitt Smithsonian Design Museum that explores how space, materials, sound, and light affect the mind and body. Learn how contemporary designers, including Petra Blaisse, Bruce Mau, Malin+Goetz and many others, engage sensory experience. Multisensory design can solve problems and enhance life for everyone, including those with sensory disabilities. Featuring thematic essays on topics ranging from design for the table to tactile graphics, tactile sound, and visualizing the senses, this book is a call to action for multisensory design practice. The Senses: Design Beyond Vision is mandatory reading for students and professionals working in diverse fields, including products, interiors, graphics, interaction, sound, animation, and data visualization, or anyone seeking the widest possible understanding of design.The book, designed by David Genco with Ellen Lupton, is edited by Lupton and curator Andrea Lipps. Includes essays by Lupton, Lipps, Christopher Brosius, Hansel Bauman, Karen Kraskow, Binglei Yan, and Simon Kinnear.

Extra Bold is the inclusive, practical, and informative career handbook for designers that we've all been waiting for. Written collaboratively by a diverse team of authors, the book opens with critical essays that rethink design principles and practices through theories of feminism, racism, inclusion, and nonbinary thinking. Extra Bold features interviews, essays, typefaces, and projects from dozens of contributors with a variety of racial and ethnic backgrounds, abilities, gender identities, and positions of economic and social privilege. The book adds new voices to the dominant design canon.Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews. Both pragmatic and inquisitive, the book explores power structures and how to navigate them. Interviews showcase people at different stages of their careers, and biographical sketches explore individuals marginalized by sexism, racism, and ableism. Jennifer Tobias's original, handcrafted illustrations bring warmth, happiness, humor, and narrative depth. Extra Bold is the design career manual for everyone.

Extra Bold is the inclusive, practical, and informative (design) career guide for everyone!Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don''t show up in other career books or design overviews.• Both pragmatic and inquisitive, the book explores power structures in the workplace and how to navigate them.• Interviews showcase people at different stages of their careers.• Biographical sketches explore individuals marginalized by sexism, racism, and ableism.• Practical guides cover everything from starting out, to wage gaps, coming out at work, cover letters, mentoring, and more.A new take on the design canon.• Opens with critical essays that rethink design principles and practices through theories of feminism, anti-racism, inclusion, and nonbinary thinking.• Features interviews, essays, typefaces, and projects from dozens of contributors with a variety of racial and ethnic backgrounds, abilities, gender identities, and positions of economic and social privilege.• Adds new voices to the dominant design canon.Written collaboratively by a diverse team of authors, with original, handcrafted illustrations by Jennifer Tobias that bring warmth, happiness, humor, and narrative depth to the book. Extra Bold is written by Ellen Lupton (Thinking with Type), Farah Kafei, Jennifer Tobias, Josh A. Halstead, Kaleena Sales, Leslie Xia, and Valentina Vergara.

Beauty celebrates design objects and practices that are exuberant, ethereal, atmospheric, experiential, exceptional or sublime. Objects of beauty provoke immediate reactions and demand judgment – asking us to redefine what is lovely or grotesque, formed or malformed, virtuous or subversive. They exalt experience as a living, unfolding exchange between people and things. Beauty honours the voices of designers from 26 countries around the world by conducting original interviews about their works and processes – showing that aesthetic innovation can drive change, whether materially, structurally or ethically. Beauty is an object to be touched, smelled and savoured. Each of the book’s seven sections is printed on a luxurious Japanese matte paper with its own fifth accent colour. A smaller signature of pages – printed on its own creamy pink paper at the centre of the book – is called the heart. It contains front and back matter and the responses from designers to the questions: What comes to mind when you hear the word beauty? What is the most beautiful time of day? What is the most beautiful place you’ve visited? The authors/edited selected the designers for the book and exhibition with a group of international curatorial advisors: Adélia Borges (Brazil), Claire Catterall (England), Kenya Hara (Japan), Mugendi M’Rithaa (South Africa), Sarah Scaturro (United States), Annemartine van Kesteren (Netherlands) and Suvi Saloniemi (Finland).

A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader’s time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

¿Cuáles son las técnicas y herramientas para idear en clave gráfica? En el proceso de diseño, los conceptos y soluciones habitualmente son el resultado de la aplicación deliberada de ciertos procedimientos. Bajo la dirección de Ellen Lupton, diversos profesionales del mundo del diseño exploran en este libro algunas de estas técnicas y nos proporcionan una guía práctica y visual para conciliar análisis e intuición en el desarrollo de proyectos de diseño gráfico.Organizado en torno a las tres fases principales del proceso de diseño definir problemas, generar ideas y dotarlas de forma Intuición, creación, acción. Graphic Design Thinking expone treinta recursos para conceptualizar y formalizar proyectos gráficos: desde métodos rápidos y puramente instintivos, como la lluvia de ideas, las asociaciones forzadas o el sprint, hasta sistemas de investigación más formales, como los grupos de discusión, el codiseño o las maquetas.El libro incluye entrevistas a profesionales de renombre (como Art Chantry, Ivan Chermayeff, Jessica Helfland, Steven Heller, Maira Kalman, Abbot Miller, Christoph Niemann, Paula Scher o Martin Venezky) que hablan sobre sus métodos de inspiración e investigación, y los recursos que emplean cuando la capacidad de inventiva se estanca.

Diseño gráfico: Nuevos fundamentos ha pasado a la categoría de clásico por aportar un nuevo enfoque en el aprendizaje del diseño gráfico. Ellen Lupton y Jennifer Cole Phillips analizan las estructuras formales del diseño y se las explican a los estudiantes con un lenguaje actual, lleno de referencias contemporáneas y numerosos ejemplos visuales. El resultado es un magnífico manual básico de diseño, riguroso y atractivo, dirigido a todos aquellos que quieran comprender el diseño gráfico desde una perspectiva crítica e informada. El libro, renovado y ampliado con nuevos ejemplos en esta segunda edición, analiza los elementos y estructuras que subyacen a todo proyecto de diseño (ya sea un logotipo, un cartel, o un sitio web) y nos enseña a manipularlos de forma práctica, a jugar con soltura y solidez con la escala, el ritmo, el color, la jerarquía, las retículas, etc. Así, el estudiante de diseño aprenderá a crear construcciones ricas y complejas partiendo de relaciones básicas y simples.

El buen diseño, como el buen storytelling, da vida a las ideas. Pero ¿conocemos bien los profesionales del diseño los mecanismos narrativos que hacen que nuestros diseños estén vivos? ¿Es posible que ya estemos utilizando algunos de ellos sin saberlo? ¿Qué otras técnicas pueden proporcionarnos las herramientas del storytelling para que el resultado de nuestro trabajo apunte directamente al corazón de sus usuarios? Este libro es, precisamente, una guía de recursos y estrategias para aprender a aplicar las técnicas propias de la narración en la creación de gráficos, productos, servicios y experiencias.Al planificar el diseño de una aplicación digital o de una publicación rica en datos, los diseñadores están invitando al usuario a adentrarse y explorar un escenario. El diseño editorial, de branding o de atractivos e intrigantes espacios comerciales emplea estrategias de comunicación que orientan y acompañan al usuario en un viaje transformador. Con este libro, Ellen Lupton consigue descubrirnos estas dinámicas y el funcionamiento de la percepción visual desde un punto de vista narrativo. A partir de decenas de herramientas y conceptos explicados de una manera viva y visual, ayudará a cualquier profesional del diseño a comprender, jugar y amplificar el poder narrativo de su trabajo.Acto I. Acción > Descubre los patrones narrativos que sostienen las historias, como el arco narrativo o el viaje del héroe, y aprende a aplicarlos en la relación que los usuarios establecen con productos y servicios.Acto 2. Emoción > Comprende el vínculo del diseño con nuestros sentimientos y estados de ánimo. El viaje emocional de un usuario puede ir de la irritación al gozo y tú puedes acompañar ese viaje.Acto 3. Sensación > Conoce la importancia de la percepción y la cognición, procesos activos y transformadores clave. Explora los estímulos inspirados en los principios de la psicología Gestalt o el concepto de affordance.Secuelas > ¿Tu proyecto ilustra bien una acción? ¿Incluye una llamada a la acción? ¿Has desarrollado la empatía con los potenciales usuarios? ¿Animas al usuario a implicarse de una forma activa y creativa? ¡Te daremos herramientas para conseguirlo!

Publicado por primera vez en 1991, El ABC de la Bauhaus se ha convertido en una referencia ineludible y un verdadero clásico entre los diseñadores.El libro nos cuenta los orígenes y el florecimiento de uno de los fenómenos más ampliamente debatidos, diseccionados, imitados y difundidos del diseño moderno, la Bauhaus, y el impacto creativo que su experimento pedagógico supuso para el diseño, el psicoanálisis, la geometría, la educación infantil y la cultura popular.Mientras que los textos, a cargo de diversos especialistas, desarrollan una exploración teórica y provocativa de los fundamentos de la famosa escuela, el libro en sí -diseñado por Ellen Lupton y Abbott Miller- es un auténtico manifiesto visual de sus ideales materializados a través de la tipografía y la composición visual de los editores.Un manual extraordinario, en definitiva, que seguirá siendo fuente de inspiración ineludible entre los profesionales del diseño y una revelación para todas aquellas personas interesadas en la cultura del siglo xx.

Extra Bold es un manual de diseño pensado para todas y todos. Parte ensayo y parte cómic, fanzine, manifiesto y guía de supervivencia, este maravilloso libro está repleto de historias e ideas nunca antes vistas en un libro de diseño.Escrito de forma colaborativa por un variado grupo de autoras y autores, Extra Bold comienza con diversos ensayos que conectan el diseño con el pensamiento feminista, inclusivo, antirracista y no binario. Sus historias abren el diseño a nuevas personas y prácticas hasta ahora pasadas por alto. Las entrevistas, los juegos tipográficos y los proyectos que encontrarás en él nos brindan múltiples puntos de vista, pues sus creadorasy creadores conforman un variado mosaico de habilidades, identidades de género y orígenes raciales y étnicos.Tan práctico como informativo, Extra Bold es una exploración de las estructuras de poder y del modo como podemos navegar por ellas. En las entrevistas conoceremos a personas en distintas fases de su carrera profesional, y en las biografías relatadas descubriremos la vida y el trabajo de aquellas creativas y creativos que fueron marginados por su sexo, raza o discapacidades. Todo ello acompañado por las ilustraciones de Jennifer Tobias, que aportan calidez y profundidad narrativa a cada una de las secciones del libro.

Profundamente revisada y ampliada, esta segunda edición de Pensar con tipos nos proporciona docenas de nuevas fuentes, ejemplos, ejercicios, ideas y consejos, además de una revisión y actualización exhaustiva de cada detalle. Con treinta y dos páginas nuevas respecto a la edición anterior, el nuevo contenido aporta, entre otras cosas, una amplia gama de familias tipográficas y un espacio para los trabajos de las diseñadoras, así como de otros colectivos históricamente silenciados.Convertido en un referente indiscutible, la obra se dirige a los lectores y escritores, diseñadores y editores, profesores y estudiantes cuyo trabajo esté relacionado con la impredecible vida de la palabra escrita, así como a todos aquellos interesados en las cuestiones culturales y teóricas que alimentan el diseño tipográfico.La obra se divide en tres secciones: letra, texto y maqueta. Partiendo de la unidad básica que es la letra, aborda después las particularidades de la organización de las palabras en cuerpos de texto coherentes y sistemas flexibles. Los proyectos de muestra y los ejercicios prácticos que se incluyen, explican no solo cómo se estructura la tipografía, sino por qué se hace así, con la intención de desvelar las bases funcionales y culturales que residen tras las convenciones del diseño.Pensar con tipos es un recurso inestimable para todos aquellos que alguna vez han tenido que atravesar el territorio abismal de la página en blanco y se han visto asediados por las preguntas ¿qué tipo usar?, ¿a qué tamaño?, ¿cómo componer, alinear y espaciar todas esas letras, palabras y párrafos? Una guía que nos enseña a movernos con imaginación dentro del conjunto de normas tipográficas y nos orienta sobre cuándo es conveniente romperlas.

Many women love the idea of leading a more creative life, but don’t know where to begin. With Art Doodle Love, art journal expert Dawn DeVries Sokol provides the perfect jump start: an interactive fill-in book of prompts that will motivate women to “discover” themselves and their inner creative goddesses.Loosely inspired by Eat Pray Love, Elizabeth Gilbert’s memoir of self-discovery, Art Doodle Love

A sci-fi tale which has all the echoes of a David Lynch film. Almost cinematic in style, in the breathless opening to this graphic novel we get a traffic jam due to a wounded elephant; a blind pigkeeper; an alien-looking grey baby; a cavalier and alcoholic skirt-chasing surgeon; and a beanpole of a Swiss secret policeman. Our heroine, Carice, walks from her car through the woods, as if in a trance, to a hospital to visit her diplomat husband, indisposed from a car accident. Her goodbye note, which she intends to deliver in person, is in her purse. The hospital is vast, remote, and foreboding, filled with suitable loonies. The book’s first third ends with Carice waking an apparently dead body in the morgue with her whistling. Chopin? the body asks. Carice nods. We learn of her too-early marriage, her dashed dreams as a concert pianist, and in the course of conversation realize that the aged cadaver she’s talking to is her future self.