David Airey – författare

Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey.In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities.  Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts.  With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function.  Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.

As tourism matures as an academic subject and the number of tourism higher education providers continues to expand world-wide, there is an increasing interest in its educational aspects. At the same time the development of research into education issues related to tourism means that there is now a developing literature on the subject. This international handbook offers a timely evaluation of the sate of the art of tourism higher education.The book brings together expert contributors from around the world to present current thinking and practice about what is now a major element of education provision world-wide. It is structured round four key themes:- Curriculum- International perspective- Teaching, learning and assessment- Resources, progression and qualityIts global survey of tourism education offers a comprehensive basis for comparative review. In addition to setting out the development and current provision of tourism education it also addresses cutting edge issues such PhD education, non-formal education, cultural issues in learning, research and teaching, e-learning and e-assessment. It offers practical advice for the design, delivery, evaluation and resourcing of courses and concludes with a reflective agenda of issues for the future.

This book aims to be a showcase for cutting edge research offering a high-edited selection of the best paper submitted to the 2006 tourism conference at the University of Surrey, which itself is a celebration of 40 years of tourism education at the University. The emphasis of the book is on contributions which offer new insights and approaches to tourism research rather than case studies or applications of existing research methods to new contexts, and this is where the book is unique.

Now in its third edition, Logo Design Love is a trusted resource for designers who want to create iconic brand marks.

Fully revised and expanded, this edition features new case studies, updated professional insights, and a deeper look at the evolving role of logos in today’s brand landscape. With a focus on real-world application, writer and identity designer David Airey walks readers through the complete process of crafting a successful logo—from shaping a project brief to presenting final work with confidence.

Inside, you'll find practical guidance on everything from idea generation to pricing and client collaboration, along with behind-the-scenes sketches and stories that show how enduring designs come to life.

The book features work from acclaimed designers and studios including Pentagram, Chermayeff & Geismar & Haviv, DutchScot, MetaDesign, Bedow, Moving Brands, and others, sharing the creative thinking behind a wide range of identity projects, from widely recognized brands to lesser-known but equally thoughtful work.

In Logo Design Love: A guide to creating iconic brand identities, 3rd Edition, you’ll learn:

Why logos matter, and how they shape the way we experience brands How storytelling, strategy, and simplicity work together in iconic design What to consider when creating a new mark or refreshing an existing one How to price your work and communicate its value to clients How to navigate client conversations, from first meeting to final presentation Ways to stay motivated, manage feedback, and grow your confidence as a designer Practical advice to sharpen your logo design process What it takes to build an identity system that goes beyond the logo

Whether you’re designing your first logo or refining an established process, Logo Design Love is a valuable guide to producing work that lasts.

Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month.

 

How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts?

 

David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you’ll learn:

Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Since the middle of the last century tourism has demonstrated almost continual growth, with international tourist arrivals now recorded in excess of one billion per annum. Given the global socio-economic significance of tourism, it is imperative to develop educational opportunities for those working in tourism-related industries. These opportunities should fulfil the changing needs of both industry, travellers, and the learners themselves. While the concept of lifelong learning in the tourism industry plays an important role, it has received little academic attention to date.This book provides a theoretical overview of lifelong learning for tourism, exploring its history, practice, and conceptualization. It demonstrates the importance of lifelong learning for tourism from a variety of perspectives, drawing on educational, industry, policy, and socio-economic insights. The book explores managerial and political implications, critical issues, best practice examples, and draws on a range of international case studies to demonstrate theory in practice. Finally, it offers a conceptual framework for future curriculum approaches. This book will be of interest to students, scholars, and practitioners of tourism studies, hospitality, business and management, and international development. It will also appeal to those interested in adult education, vocational training, professional development, and pedagogy.

Tourism in China has grown rapidly since the country started implementing its open-door policy in 1978. Tourism development is now an essential agenda item for the Chinese government's plan for economic & social growth. Policy and policy-making for tourism therefore provides the essential background to understand tourism development in China.This is the first book to set the development of tourism in China since 1949 in its policy context. Underpinned by a strong conceptual framework, this systematic study of China contributes to an in-depth understanding of how public policy-making for tourism works and how it affects the development of tourism in the real world. The text explores tourism policy during three distinct leadership periods since creation of the People’s Republic of China in 1949: Mao Zedong (1949-1978); Deng Xiaoping (1978-1997) and the Collective Leadership Era (1997-the present). The attitudes and values of leaders and central government agencies towards tourism are considered, as well as the interactions of ideological orthodoxies, socio-economic conditions and institutions in their influence on national policy-making and tourism development. A separate chapter is devoted to policy-making in China’s two Special Administrative Regions, Hong Kong and Macau, as well as Taiwan due to its political separation from the Mainland, and Tibet, given its distinctive characteristics. Drawing on China’s experience over sixty years the book concludes with both theoretical and practical implications for tourism policy-making. This timely volume offers important insights into China’s Tourism as well as contributing to a wider pattern of debates about the respective roles of government policy and the market in the past and future. The material draws on exclusive in-depth interviews with key informants in China and on government documents and official sources not generally available in the international literature. This will be of interest to higher level students, academics & researchers within Tourism, Policy studies, Politics, Geography and China Studies.

Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist.The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content.Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.

Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist.The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content.Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.

Tourism in China has grown rapidly since the country started implementing its open-door policy in 1978. Tourism development is now an essential agenda item for the Chinese government's plan for economic & social growth. Policy and policy-making for tourism therefore provides the essential background to understand tourism development in China.This is the first book to set the development of tourism in China since 1949 in its policy context. Underpinned by a strong conceptual framework, this systematic study of China contributes to an in-depth understanding of how public policy-making for tourism works and how it affects the development of tourism in the real world. The text explores tourism policy during three distinct leadership periods since creation of the People’s Republic of China in 1949: Mao Zedong (1949-1978); Deng Xiaoping (1978-1997) and the Collective Leadership Era (1997-the present). The attitudes and values of leaders and central government agencies towards tourism are considered, as well as the interactions of ideological orthodoxies, socio-economic conditions and institutions in their influence on national policy-making and tourism development. A separate chapter is devoted to policy-making in China’s two Special Administrative Regions, Hong Kong and Macau, as well as Taiwan due to its political separation from the Mainland, and Tibet, given its distinctive characteristics. Drawing on China’s experience over sixty years the book concludes with both theoretical and practical implications for tourism policy-making. This timely volume offers important insights into China’s Tourism as well as contributing to a wider pattern of debates about the respective roles of government policy and the market in the past and future. The material draws on exclusive in-depth interviews with key informants in China and on government documents and official sources not generally available in the international literature. This will be of interest to higher level students, academics & researchers within Tourism, Policy studies, Politics, Geography and China Studies.

Since the middle of the last century tourism has demonstrated almost continual growth, with international tourist arrivals now recorded in excess of one billion per annum. Given the global socio-economic significance of tourism, it is imperative to develop educational opportunities for those working in tourism-related industries. These opportunities should fulfil the changing needs of both industry, travellers, and the learners themselves. While the concept of lifelong learning in the tourism industry plays an important role, it has received little academic attention to date.This book provides a theoretical overview of lifelong learning for tourism, exploring its history, practice, and conceptualization. It demonstrates the importance of lifelong learning for tourism from a variety of perspectives, drawing on educational, industry, policy, and socio-economic insights. The book explores managerial and political implications, critical issues, best practice examples, and draws on a range of international case studies to demonstrate theory in practice. Finally, it offers a conceptual framework for future curriculum approaches. This book will be of interest to students, scholars, and practitioners of tourism studies, hospitality, business and management, and international development. It will also appeal to those interested in adult education, vocational training, professional development, and pedagogy.