David Airey - Böcker
450 kr
Skickas
2 216 kr
Skickas inom 10-15 vardagar
1 735 kr
Skickas inom 10-15 vardagar
321 kr
Skickas inom 7-10 vardagar
Now in its third edition, Logo Design Love is a trusted resource for designers who want to create iconic brand marks.
Fully revised and expanded, this edition features new case studies, updated professional insights, and a deeper look at the evolving role of logos in today’s brand landscape. With a focus on real-world application, writer and identity designer David Airey walks readers through the complete process of crafting a successful logo—from shaping a project brief to presenting final work with confidence.
Inside, you'll find practical guidance on everything from idea generation to pricing and client collaboration, along with behind-the-scenes sketches and stories that show how enduring designs come to life.
The book features work from acclaimed designers and studios including Pentagram, Chermayeff & Geismar & Haviv, DutchScot, MetaDesign, Bedow, Moving Brands, and others, sharing the creative thinking behind a wide range of identity projects, from widely recognized brands to lesser-known but equally thoughtful work.
In Logo Design Love: A guide to creating iconic brand identities, 3rd Edition, you’ll learn:
Why logos matter, and how they shape the way we experience brands How storytelling, strategy, and simplicity work together in iconic design What to consider when creating a new mark or refreshing an existing one How to price your work and communicate its value to clients How to navigate client conversations, from first meeting to final presentation Ways to stay motivated, manage feedback, and grow your confidence as a designer Practical advice to sharpen your logo design process What it takes to build an identity system that goes beyond the logoWhether you’re designing your first logo or refining an established process, Logo Design Love is a valuable guide to producing work that lasts.
Work for Money, Design for Love
Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
268 kr
Skickas inom 7-10 vardagar
Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month.
How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts?
David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.
276 kr
Skickas inom 7-10 vardagar
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you’ll learn:
Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last663 kr
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3 072 kr
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613 kr
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719 kr
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2 150 kr
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344 kr
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