The Focal Handbook of Commercial Photography (inbunden)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
386
Utgivningsdatum
1998-02-01
Illustrationer
illustrations
Dimensioner
229 x 152 x 17 mm
Antal komponenter
1
ISBN
9780240802145

The Focal Handbook of Commercial Photography

Häftad,  Engelska, 1998-02-01
339
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The Focal Handbook of Commercial Photography is a contemporary and pragmatic guide to professional practice and career planning that will help both aspiring and established photographers make appropriate choices in the face on the ongoing changes in this industry.

Successful photographers must possess, or at least appreciate, many skills: artist, entrepreneur, accountant, designer, carpenter, chemist, creative director, keyboard wizard, and futurist. They practice elements of a two-hundred year old technology while learning new technologies that are only minutes old. This handbook will help commercial photographers succeed by providing an overview of business and technical strategies together with information to help interpret and apply new developments in the field.
Discussing such topics as managing your studio and your business, as well as assistants, equipment, lighting, shooting techniques and situations, darkrooms, marketing, and pricing, this handbook will offer many practical hints on making more money in less time with less effort.

Practical career guide for all aspects of commercial photography.
Provides business and technical strategies to make more money, more easily.

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Innehållsförteckning

Starting point; the nature of the beast; professional training and career possibilities; working in the industry; the making of the product; new ways of working; computer applications and telecommunications; the nuts and bolts of doing business; money management; you don't have to be alone; the tools of the trade; the small commercial studio; photographic lighting; basic technique; efficient shooting practices; working outside the studio; making it happen; an introduction to pricing; client relations and professional standards; the commercial photographer's darkroom; darkroom techniques for colour processing; protecting your work; legal and ethical considerations; beyond photography; the greening of photography; body and soul; fifty practical tips for increasing productivity.