Perfect Meal (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
432
Utgivningsdatum
2014-10-03
Förlag
John Wiley and Sons Ltd
Medarbetare
Blumenthal, Heston
Dimensioner
241 x 170 x 20 mm
Vikt
863 g
ISBN
9781118490822

Perfect Meal

The Multisensory Science of Food and Dining

av Charles Spence, Betina Piqueras-Fiszman
Häftad,  Engelska, 2014-10-03
352
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Finns även som
The authors of The Perfect Meal examine all of the elements that contribute to the diner?s experience of a meal (primarily at a restaurant) and investigate how each of the diner?s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner?s overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diner?s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.

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Charles Spence, Betina Piqueras-Fiszman

Övrig information

Charles Spence is Professor of Experimental Psychology and Head of the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University. Betina Piqueras-Fiszman was Consumer and Sensory Researcher at the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University and is currently Assistant Professor in the Department of Marketing and Consumer Behaviour at Wageningen UR.

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