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Algoritmer & datastrukturer

Format: Häftad (Paperback / softback)
Språk: Engelska
Antal sidor: 375
Utgivningsdatum: 2021-02-08
Upplaga: 1
Förlag: Manning Publications
Medarbetare: Gold, Carl
Dimensioner: 231 x 185 x 23 mm
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Antal komponenter: 1
ISBN: 9781617296529

Fighting Churn with Data

Name: Fighting Churn with Data
Price: 449.00 SEK
Availability: InStock
Author: Carl Gold, Carl S Gold, Carl S Gold
ISBN: 9781617296529

av Carl Gold, Carl S Gold, Carl S Gold

Häftad, Engelska, 2021-02-08

449

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Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. * Identifying processes suited to machine learning * Using machine learning to automate back office processes * Seven everyday business process projects * Using open source and cloud-based tools * Case studies for machine learning decision making For readers with basic data analysis skills, including Python and SQL.

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Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley "unicorn". Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora's subscriber analysis product, Zuora Insights.