Driving Digital Strategy (häftad)
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Format
Inbunden (Klotband)
Språk
Engelska
Antal sidor
288
Utgivningsdatum
2018-08-14
Förlag
Harvard Business Review Press
Dimensioner
234 x 163 x 30 mm
Vikt
522 g
ISBN
9781633692688

Driving Digital Strategy

A Guide to Reimagining Your Business

av Sunil Gupta
Inbunden,  Engelska, 2018-08-14
295
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Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
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De som köpt den här boken har ofta också köpt Connected Strategy av Nicolaj Siggelkow, Christian Terwiesch (inbunden).

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Övrig information

Sunil Gupta is the Edward W. Carter Professor of Business Administration at Harvard Business School. He is also Cochair of the Executive Program on Driving Digital Strategy. Gupta advises and speaks to companies around the world on issues related to digital transformation. Representative clients include Adidas, IBM, Franklin Templeton, Heineken, Johnson & Johnson, Novartis, PwC, TD Bank, Turkcell, and Vodafone. Author social media/website info: hbs.edu/faculty/Pages/profile.aspx?facId=261323

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