Jobs To Be Done Playbook (häftad)
Format
E-bok
Filformat
EPUB med LCP-kryptering (0.0 MB)
Om LCP-kryptering
Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
320
Utgivningsdatum
2020-04-07
Förlag
Rosenfeld Media
Illustratör/Fotograf
Michael Tanamachi
ISBN
9781933820521

Jobs To Be Done Playbook E-bok

Align Your Markets, Organization, and Strategy Around Customer Needs

av Jim Kalbach, Michael Schrage
E-bok (LCP),  Engelska, 2020-04-07
358
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Jobs To Be Done is key to building successful products, and this book masterfully gives a stepbystep guide on how to put it into practice.Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nicetohave, it's a strategic imperative.The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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