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Bert Weijters - Böcker

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  1. Foundations and Trends¿ in Marketing:

    Measurement in Marketing

    av Hans Baumgartner, Bert Weijters

    Häftad, Engelska, 2019-12-11
    1166
    Köp
    Skickas från oss inom 3-6 vardagar.
    Measurement in Marketing

  2. Measurement in Marketing E-bok

    av Naresh K Malhotra, Hans Baumgartner, Bert Weijters

    E-bok (PDF, LCP), Engelska, 2022-09-12
    1222
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Measurement in Marketing

    Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to ...

    Läs mer »

  3. Review of Marketing Research, del 19:

    Measurement in Marketing

    av Hans Baumgartner, Bert Weijters, Hans Baumgartner, Bert Weijters, Naresh K Malhotra

    Inbunden, Engelska, 2022-09-12
    1007
    Köp
    Skickas från oss inom 5-8 vardagar.
    Measurement in Marketing

    Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to ...

    Läs mer »

  4. Measurement in Marketing E-bok

    av Naresh K Malhotra, Hans Baumgartner, Bert Weijters

    E-bok (LCP), Engelska, 2022-09-12
    1222
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Measurement in Marketing

    Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to ...

    Läs mer »