Sophie Michel - Böcker

Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketin...

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Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popul...

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Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popul...

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Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popul...

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The use of polymers is restricted by their flammability - they may indeed initiate or propagate fire. Fire Retardancy of Polymers focuses on mineral additives from either micro- or nano-composites for application in fire retardants. With the use o...

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Total Greek Yoghurt is low in calories and high in flavour, and now you can explore new ways to incorporate it into your cooking. With over 120 recipes developed by top TV chef Sophie Michell, the Total Greek Yoghurt Cookbook shows how you can use...

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They say you should never trust a skinny chef - but what if that skinny chef held the secret to losing weight without compromising on foodie pleasure? In her new book, executive chef Sophie Michell reveals the recipes she herself has used to lose ...

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Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketin...

Läs mer »

Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketin...

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From acclaimed TV chef, Sophie Michell this book Contains over 40 mouth watering recipes for baking without sugar.

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From an award-winning UK chef, author and Iron Chef guest judge, comes a sugar-free baking guide to satisfy any sweet toothincludes photos. For food lovers looking to avoid sugarwhether for preference, health needs, or because of an intolerancegiv...

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Consacr?e ? une technique ou ? un ensemble de techniques pour une pathologie ou une r?gion anatomique, les volumes de la collection ? Techniques chirurgicales ? d?crivent pas ? pas les techniques, en s'appuyant sur une riche iconographie, des text...

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This book constitutes invited papers from the Second International Workshop on Frontiers in Software Engineering Education, FISEE 2023, which took place at the Château de Villebrumier, France, during January 23-25, 2023. The Editorial and the 8 pa...

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This book constitutes invited papers from the Second International Workshop on Frontiers in Software Engineering Education, FISEE 2023, which took place at the Chateau de Villebrumier, France, during January 23-25, 2023.The Editorial and the 8 pap...

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This book provides a practical view of how to use requirements effectively. It contains several complete examples and practical material, and this way ideally complements Bertrand Meyer's "Handbook of Requirements and Business Analysis". It includ...

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Ã? lâ??heure dâ??une désaffection de plus en plus marquée des citoyens des Ã?tats membres ÿ lâ??égard de lâ??Union européenne et de ses politiques, cet ouvrage, dans une perspective résolument interdisciplinaire, entend étudier les modalitÃ...

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La construction europeenne est souvent presentee ou percue comme un processus technocratique impose aux peuples par les elites a la suite du desastre de la Seconde Guerre mondiale et du traumatisme de la Guerre froide. La crise actuelle que connai...

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La construction europeenne est souvent presentee ou percue comme un processus technocratique impose aux peuples par les elites a la suite du desastre de la Seconde Guerre mondiale et du traumatisme de la Guerre froide. La crise actuelle que connai...

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Cet ouvrage se concentre d'abord sur les evenements qui, en Belgique et en Afrique centrale, marquent la periode de mai 1955 a novembre 1965, en menageant une place aux temoins. Il invite ensuite a visiter ou a revisiter des sources qui n'ont pas ...

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L'adhesion des Etats baltes a l'Union europeenne en mai 2004 a marque l'aboutissement de multiples transformations. Une decennie plus tard, les presidences lituanienne (2013) et lettone (2015) du Conseil de l'UE enterinent le fait que les Etats ba...

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L'adhesion des Etats baltes a l'Union europeenne en mai 2004 a marque l'aboutissement de multiples transformations. Une decennie plus tard, les presidences lituanienne (2013) et lettone (2015) du Conseil de l'UE enterinent le fait que les Etats ba...

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Attracting more young people, particularly women, in Engineering and Technology (ET) is a major concern in Europe today. Their participation in engineering occupations appears to be a key-issue for European economic and technical development, as w...

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