WILEY - Böcker

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It's harder than ever to be the brand of choice-in many markets, technology has lowered barriers to entry, increasing competition. Everyth...

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Disasters kill, maim, and generate increasingly large economic losses. But they do not wreak their damage equally across populations, and every disaster has social dimensions at its very core. This important book sheds light on the social conditio...

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Anatomy and Physiology is a complex subject spanning many health science disciplines. Principles of Anatomy and Physiology has always been recognized for its pioneering homeostatic approach to learning the subject. This International Adaptation of...

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There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between ...

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What separates your mind from an animal's? Maybe you think it's your ability to design tools, your sense of self, or your grasp of past and future-all traits that have helped us define ourselves as the planet's preeminent species. But in recent de...

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Discover how to move forward with your own company's digital transformation with this accessible new resource from a global leader in his field In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatabl...

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Social theory needs to be completely rethought in a world of digital media and social media platforms driven by data processes. Fifty years after Berger and Luckmann published their classic text The Social Construction of Reality, two leading soci...

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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business - creating compelling products and...

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Deformation and Fracture Mechanics of Engineering Materials, Sixth Edition, provides a detailed examination of the mechanical behavior of metals, ceramics, polymers, and their composites. Offering an integrated macroscopic/microscopic approach to ...

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BLACKWELL HISTORY OF THE ANCIENT WORLD A History of the Ancient Near East ca. 3000-323 BC Fourth Edition "This marvelous book is a classic, and deservedly so. This new edition brings the history up to date with revelations from newly published cun...

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Callister's Materials Science and Engineering: An Introduction, 10th Edition promotes student understanding of the three primary types of materials (metals, ceramics, and polymers) and composites, as well as the relationships that exist between th...

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Race is arguably the single most troublesome and volatile concept of the social sciences in the early 21st century. It is invoked to explain all manner of historical phenomena and current issues, from slavery to police brutality to acute poverty, ...

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With over 300 million people in need of humanitarian assistance, and with emergencies and climate disasters becoming more common, AI and big data are being championed as forces for good and as solutions to the complex challenges of the aid sector....

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The Maudsley¿ Deprescribing Guidelines Comprehensive resource describing guidelines for safely reducing or stopping (deprescribing) antidepressants, benzodiazepines, gabapentinoids and z-drugs for patients, including step-by-step guidance for all ...

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This leading, authoritative textbook has been carefully and substantially revised to provide the indispensable foundational resource for the sociology of work. The fourth edition has been transformed to combine unrivalled explanations of classic t...

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Existential psychology examines how people deal with the biggest issues - such as finding meaning in life and facing death. It deals with many of the same problems as psychoanalysis and analytical psychology, but emphasises the view that one can u...

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Decades of software testing experience condensed into the most important lessons learned. The world's leading software testing experts lend you their wisdom and years of experience to help you avoid the most common mistakes in testing software. Ea...

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Want to take the financial journey to a new investing philosophy that might very well affect the rest of your moneymaking life? No one can guarantee the yellow brick road, but Michael Covel promises the red pill will leave you wide freaking awake....

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Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an alway...

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Learn to plan and execute projects in any organization with this practical and insightful resource¿ The comprehensively updated and revised edition of¿Strategic Project Management Made Simple¿cements this series' status as the leading resource for...

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An essential resource for managers at every level of any organization A management book written by managers for front-line managers, The Effective Manager, 2nd edition, is a concise, practical, and incisive take on what to do and say to get the be...

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Crime in an Insecure World investigates the alarming trend across Western societies of treating every imaginable source of harm as a crime. It locates this trend in the 21st century obsession with insecurity fostered by neo-liberal governments. It...

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Global climate change poses an unprecedented challenge for governments across the world. Small wonder that many experts question whether democracies have the ability to cope with the causes and long-term consequences of a changing climate. Some ev...

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Discover the best tips and tricks for using your new Mac laptop For years, MacBook For Dummies has been making it easy to learn new technology. This new edition keeps the easy-to-follow instructions coming. Learn the basics of customizing your Doc...

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An accessible guide to trading the fast-moving foreign exchange market The foreign exchange market, or forex, was once dominated by global banks, hedge funds, and multinational corporations, but that has all changed with Internet technology and th...

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A concise¿yet comprehensive¿account¿of¿the roles¿and¿influences of¿gender¿over the millennia, featuring new and updated content throughout¿¿ Gender in History: Global Perspectives, Third Edition,¿explores the construction and evolution of gender¿i...

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DIAGNOSTIC DERMOSCOPY DIAGNOSTIC DERMOSCOPY Diagnostic Dermoscopy delivers a focused, practical and user-friendly guide to diagnosing the most frequently seen presentations of skin lesions practitioners encounter in clinic. The new edition offers ...

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This book is a fully updated and expanded new edition of An Introduction to Continental Philosophy, first published in 1996. It provides a clear, concise and readable introduction to philosophy in the continental tradition. It is a wide-ranging an...

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In our busy and hurried lives, we are losing the ability to be inactive. Human existence becomes fully absorbed by activity - even leisure, treated as a respite from work, becomes part of the same logic. Intense life today means first of all more ...

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Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the ne...

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