IMC, The Next Generation

Name: IMC, The Next Generation
Price: 694.00 SEK
Availability: InStock
Author: Don Schultz, Heidi Schultz, Don E Schultz, Don E Schultz
ISBN: 9780071416627

av Don Schultz, Heidi Schultz, Don E Schultz, Don E Schultz

Inbunden, Engelska, 2003-11-16

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Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.

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Communicating Globally: An Integrated Marketing Approach

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Raising the Corporate Umbrella

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Building Customer-brand Relationships

Don E Schultz, Beth E Barnes, Heidi F Schultz, Marian Azzaro

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Evolution of Integrated Marketing Communications

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Don Schultz is one of today's most knowledgeable and respected leaders in the field of marketing and communication. A professor emeritus-in-service of integrated marketing communications at Northwestern University, Schultz is also president of the consulting firm Agora, Inc., and an external director of Simon Richards, Melbourne and Brand Finance, London. He has authored a number of influential books including Communicating Globally, Raising the Corporate Umbrella, Measuring Brand Communication ROI, and other titles. Heidi Schultz is executive vice president of Agora, Inc., and a lecturer at Northwestern University. She has an extensive background in media management, direct marketing, media research, and strategic planning and is the former publisher of Chicago, the nation's largest monthly city magazine.