Destination Brands
Fler böcker inom
Format
E-bok
Filformat
EPUB med LCP-kryptering (0.0 MB)
Om LCP-kryptering
Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
392
Utgivningsdatum
2012-05-23
Förlag
Taylor & Francis
ISBN
9781136346620

Destination Brands E-bok

av Nigel Morgan, Annette Pritchard, Roger Pride
E-bok (LCP),  Engelska, 2012-05-23
911
Ladda ned
Spara som favorit
Läs i Bokus Reader för iOS och Android
Finns även som
Visa alla 3 format & utgåvor
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Du kanske gillar