Understanding Products as Services (inbunden)
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Format
E-bok
Filformat
EPUB med LCP-kryptering (0.0 MB)
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Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
241
Utgivningsdatum
2024-06-14
Förlag
Emerald Publishing Limited
ISBN
9781837978250

Understanding Products as Services E-bok

How the Internet and AI are Transforming Product Companies

av Felix Wortmann, Heiko Gebauer, Claudio Lamprecht, Elgar Fleisch
E-bok (LCP),  Engelska, 2024-06-14
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In the realm of global commerce, Europe has long been renowned for its exceptional hardware products, dominating markets with its machine tools and luxury automobiles. However, it has lost the Internet game and consumes almost all Internet services from the USA and has China on the rise in all dimensions. However, with the emergence of the Internet of Things, the convergence of hardware-based products with software-based services offers a new avenue for success.Understanding Products as Services discusses how to succeed in the emerging hybrid economy, in which the term hybrid represents the mixture of digital and physical products and services that is required to offer a state-of-the-art customer experience. The authors do not rely on lofty concepts but propose tangible and validated tools.Whether you are an industry professional, an entrepreneur, a business student, or a researcher, Understanding Products as Services serves as an indispensable guide for navigating the hybrid economy, enabling you to leverage the integration of hardware and software, and propel your organization to the forefront of innovation and success.

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Felix Wortmann, Heiko Gebauer, Claudio Lamprecht, Elgar Fleisch

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