Leading Pharmaceutical Innovation (häftad)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
186
Utgivningsdatum
2008-03-03
Upplaga
2
Förlag
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dimensioner
236 x 160 x 18 mm
Vikt
409 g
ISBN
9783540776352

Leading Pharmaceutical Innovation

Trends and Drivers for Growth in the Pharmaceutical Industry

av Oliver Gassmann, Gerrit Reepmeyer, Maximilian Von Zedtwitz
Inbunden,  Engelska, 2008-03-03
575

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Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.

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