Handbook of Tourism and Hospitality Marketing in Indonesia (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Serie
Reference Works in Business and Management
Antal sidor
1012
Utgivningsdatum
2025-10-10
Förlag
Springer Nature Switzerland AG
ISBN
9789819625666

Handbook of Tourism and Hospitality Marketing in Indonesia

av Azizul Hassan, Putu Diah Sastri Pitanatri
Inbunden,  Engelska, 2025-10-10
8827
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This book offers a comprehensive exploration of the dynamic marketing and promotion strategies within Indonesia's tourism and hospitality. In an era where the global tourism and hospitality landscape is constantly evolving, Indonesia stands out for its rapid transformation, largely driven by innovative marketing approaches. The book provides readers with a detailed examination of the fundamental theories of marketing and their practical applications in the Indonesian context. It also presents real-world case studies and examples, illustrating the historical perspectives, evolving tactics, contemporary challenges, emerging opportunities, and future projections in tourism and hospitality marketing in Indonesia. A significant portion of the book is dedicated to showcasing successful marketing campaigns, branding initiatives, and promotional activities that have significantly impacted Indonesia's tourism and hospitality growth. These case studies not only serve as examples of best practices but also highlight the unique challenges and solutions inherent to the Indonesian market. This book is intended for a wide audience, including tourism and hospitality marketing students, academics, industry professionals, entrepreneurs interested in the Indonesian market, policymakers, international researchers, digital marketers, brand strategists, and anyone passionate about understanding the intricacies of the Indonesian tourism and hospitality marketing landscape. Its insights are not only valuable for those focusing on Asia but also hold global relevance in the ever-changing field of tourism and hospitality marketing.

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Azizul Hassan, Putu Diah Sastri Pitanatri

Övrig information

Dr Azizul Hassan is a member of the¿Tourism¿Consultants Network of the UK¿Tourism¿Society. Dr Hassan has been working for the¿tourism¿industry as a consultant, academic,¿and¿researcher. His research interest areas are technology-supported¿marketing¿for¿tourism¿and¿hospitality, immersive technology applications in the¿tourism¿and¿hospitality¿industry,¿and¿technology-influenced¿marketing¿suggestions for sustainable¿tourism¿and¿hospitality¿industry in developing countries. Dr Hassan has authored articles¿and¿book chapters in leading¿tourism¿outlets. He is also part of the editorial team of book projects from Routledge, Springer, Palgrave Mcmillan, CAB International,¿and¿Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals. ¿ Dr Putu Diah Sastri Pitanatri¿ is an Associate Professor currently serving as the Head of the Research¿and¿Community Service Center at the Bali¿Tourism¿Polytechnic, under the Ministry of¿Tourism¿of the Republic of Indonesia. As an academic, Dr Pitanatri received numerous prestigious awards, including the 'Win Way Award for Best Lecturer' from the Ministry of¿Tourism¿in 2018. She was also recognized as the Best Graduate in¿Tourism¿Studies, achieving the highest GPA in her Master's (2016)¿and¿PhD (2022) programs. Dr Diah has been actively contributing to various academic organizations, both nationally¿and¿internationally¿and¿reviewing academic publications. Dr Diah was invited as a speaker at the UN¿Tourism¿Asia Pacific on Woman Empowerment in 2024. Her works include scientific articles, proceedings, as well as monographs¿and¿reference books. Dr Diah's main research areas focus on smart¿tourism, tourist mobility,¿and¿sustainability studies in¿tourism.

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