What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
240
Utgivningsdatum
2005-09-01
Upplaga
illustrated ed
Förlag
McGraw Hill
Illustratör/Fotograf
Illustrations
Illustrationer
Illustrations
Dimensioner
235 x 160 x 25 mm
Vikt
500 g
Antal komponenter
1
ISBN
9780071408677

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

av Anthony Ulwick
Inbunden,  Engelska, 2005-09-01

Slutsåld

a world-renowned innovation guru explains practices that result in breakthrough innovations twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

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Fler böcker av Anthony Ulwick

  • What Customers Want (PB)

    What Customers Want (PB)

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    A world-renowned innovation guru explains practices that result in breakthrough innovations&quote;Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation.&quote;-Clayton ChristensenFor years, ...

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  • Business Strategy Formulation

    Business Strategy Formulation

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    As the dominant paradigm of economic activity is shifting to a focus on creating customer value, it is becoming increasingly clear that companies must be able to formulate business strategies, product and service strategies and internal operating ...

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