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Köp båda 2 för 775 krThis book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action fram...
Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profoun...
Icek Ajzen is Professor of Social Psychology at the University of Massachusetts at Amherst, USA.