Marketing for Cultural Organizations (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
190
Utgivningsdatum
2013-06-24
Förlag
Taylor & Francis Ltd
Dimensioner
226 x 150 x 13 mm
Vikt
295 g
ISBN
9780415626972

Marketing for Cultural Organizations

New Strategies for Attracting Audiences - third edition

av Bonita M Kolb, Bonita M Kolb
Häftad,  Engelska, 2013-06-24
869
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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.

Passar bra ihop

  1. Marketing for Cultural Organizations
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  3. World History of Art, Revised 7th ed.

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Övrig information

Bonita M. Kolb is an Associate Professor of Business Administration at Lycoming College, USA. She has published in a number of leading journals and is the author of several books on marketing and non-profit management.

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