Alignment Factor (inbunden)
Fler böcker inom
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
238
Utgivningsdatum
2012-03-27
Förlag
Taylor & Francis Ltd
Dimensioner
234 x 155 x 13 mm
Vikt
409 g
ISBN
9780415690751

Alignment Factor

Leveraging the Power of Total Stakeholder Support

av Cees B M Van Riel, Cees B M Van Riel
Häftad,  Engelska, 2012-03-27
948
Köp
Spara som favorit
  • Skickas från oss inom 7-10 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Finns även som
Visa alla 3 format & utgåvor
The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication. The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.

Passar bra ihop

  1. Alignment Factor
  2. +
  3. Peak Human

De som köpt den här boken har ofta också köpt Peak Human av Johan Norberg (häftad).

Köp båda 2 för 1117 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

  • Essentials of Corporate Communication

    Essentials of Corporate Communication

    Cees B M Van Riel, Charles J Fombrun, Cees B M Van Riel, Charles J Fombrun, Cees B M Van Riel

    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it...

    2768
    Köp
    Skickas inom vardagar.

Övrig information

Cees B.M. van Riel is Professor of Corporate Communication at Erasmus University, the Netherlands. His other publications include Essentials of Corporate Communication (Routledge, 2007).

Du kanske gillar