Adweek Copywriting Handbook (inbunden)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
368
Utgivningsdatum
2007-01-02
Förlag
John Wiley & Sons Inc
Dimensioner
234 x 190 x 19 mm
Vikt
620 g
ISBN
9780470051245

Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

av Joseph Sugarman
Häftad,  Engelska, 2007-01-02
260
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Övrig information

JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

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