Challenger Sale (inbunden)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
240
Utgivningsdatum
2013-02-07
Förlag
Penguin Books Ltd
Dimensioner
238 x 154 x 19 mm
Vikt
321 g
ISBN
9780670922857

Challenger Sale

How To Take Control of the Customer Conversation

av Matthew Dixon, Brent Adamson
(2 röster)
Häftad,  Engelska, 2013-02-07
214
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THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. Their conclusion? The best salespeople don't just build relationships with customers. They challenge them. Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there. ______________ 'If you wish to become a better sales person, buy and read this book and when you have finished buy The Challenger Customer and read that!' Amazon Reader Review 'Read it, think about it, implement it. You, and your organization, will be glad you did' Professor Neil Rackham, author of SPIN Selling

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Fler böcker av författarna

Matthew Dixon, Brent Adamson

Övrig information

Matthew Dixon and Brent Adamson are managing directors with CEB in Washington, D.C.

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