Stealth Communications (inbunden)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
208
Utgivningsdatum
2016-11-18
Förlag
John Wiley and Sons Ltd
Dimensioner
226 x 150 x 20 mm
Vikt
386 g
ISBN
9780745664828

Stealth Communications

The Spectacular Rise of Public Relations

av Sue Curry Jansen
Häftad,  Engelska, 2016-11-18
240
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Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.

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Övrig information

Sue Curry Jansen is Professor of Media and Communication at Muhlenberg College.

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