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Affärsstrategi

Format: Inbunden (Hardback)
Språk: Engelska
Antal sidor: 282
Utgivningsdatum: 2019-06-18
Förlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dimensioner: 244 x 177 x 20 mm
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ISBN: 9783658254254

Corporate Strategy

Name: Corporate Strategy
Price: 597.00 SEK
Availability: InStock
Author: Ulrich Pidun
ISBN: 9783658254254

Theory and Practice

av Ulrich Pidun

Inbunden, Engelska, 2019-06-18

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This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation. "Corporate Strategy" presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way: * Corporate ambition and capabilities * Corporate portfolio analysis * Corporate growth and portfolio strategy * Managing and transforming the corporate profile * Corporate parenting strategy and organization * Corporate financial strategy * Corporate strategy process The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.

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Business Ecosystems

Martin Reeves, Ulrich Pidun

A business ecosystem may be defined as a dynamic group of largely independent economic players that create products or services that together constitute a coherent solution for customers. Business ecosystems are high on the agenda of many business...

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Prof. Dr. Ulrich Pidun¿is director at Boston Consulting Group (BCG) in Frankfurt, Germany, global topic leader for corporate strategy and fellow at the BCG Henderson Institute. He advises large international companies on their corporate-level strategy, governance and organization. In addition to his work at BCG, Ulrich Pidun serves as honorary professor for corporate strategy at Technical University of Berlin, Germany. His research interest is in corporate-level strategy, portfolio management, growth strategies and corporate planning.