Marknadsrätt

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising...

Läs mer »

**An Independent Book of the Month** 'Funny and readable, [it] will make us all see the world in a very different way' - Dr Chris van Tulleken, author of Ultra-Processed People 'Brilliant ... if you thought your brain was being gently warmed by th...

Läs mer »

This book provides an innovative and policy-oriented analysis of gender stereotypes in advertising regulation from a socio-legal perspective. Examining the law and policy of the European Union and three case studies in Sweden, Spain and the UK, th...

Läs mer »

This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how...

Läs mer »

The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. More than just a sign o...

Läs mer »

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protect...

Läs mer »

The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehe...

Läs mer »

This widely-respected book remains the authoritative reference on the subject for solicitors and barristers, in-house lawyers in advertising agencies, trade associations and more. It covers all aspects of the law as it affects advertising - from e...

Läs mer »

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relev...

Läs mer »

In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy ...

Läs mer »

Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to ...

Läs mer »

Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and...

Läs mer »

This insightful book provides a timely review of the potential threats of advertising technologies, or adtech. It highlights the need to protect internet users not only from privacy risks, but also as consumers and citizens online dealing with a h...

Läs mer »

Praktisk marknadsrätt är en användbar handbok för det dagliga arbetet på företag, advokatbyråer, reklam- och PR-firmor samt inte minst i utbildning. Inför denna upplaga har stora delar av boken omarbetats och nyskrivits som en följd av att en ny m...

Läs mer »

I samband med att Marknadsdomstolen upphörde den 31 augusti 2016 beslutade domstolen tillsammans med Institutet för immaterial- och marknadsrätt vid Stockholms universitet (IFIM) att utge en minnesskrift som belyser hur marknadsrätten utvecklats u...

Läs mer »

Marknadskriget är självklar läsning för alla som är intresserade av reklam och marknadsföring. Genom tio verkliga rättsfall får vi en unik inblick i hur marknadsrätten fungerar i praktiken. Det handlar om dramatiska strider och viktiga avgöranden,...

Läs mer »