Boo Hoo

Name: Boo Hoo
Price: 164.00 SEK
Availability: InStock
Rating: 3 (1 reviews)
Author: Charles Drazin, Erik Portanger, Ernst Malmsten
ISBN: 9780099418375

A Dot.Com Story from Concept to Catastrophe

av Charles Drazin, Erik Portanger, Ernst Malmsten

(1 röst)

Häftad, Engelska, 2002-06-06

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132

boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes.

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Ernst Malmsten: born in Sweden and knew Kajsa in kindergarten. He met her again outside a Paris nightclub in 1992. The two of them made millions by selling their first internet venture, bokus.com, to Bertelsmann (bol.com). Kajsa Leander: also born in Sweden, and 'discovered' by the famous Elite modelling agency. She modelled for two years at all the major catwalk shows, and made all the covers of the top magazines including Elle and Vogue. Erik Portanger has been staff reporter at the Wall Street Journal for 18 months and has been a journalist for over 10 years. Before working for the WSJ, he was a senior correspondent for the AP Dow Jones News Service for 5 years.