E-handel

Vad är hållbar e-handel och hur gör man sin e-handel mer hållbar? Det får du veta i boken Resan till hållbar e-handel, som tar dig med på en resa från marknadsföring till retur. På ett pedagogiskt och tydligt sätt får du tips och information om al...

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Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals...

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Våga misslyckas, lita på intuitionen och var besatt av kunden är alla kända slagord från världens rikaste man, Jeff Bezos. Här ger han en inblick i sin väg till framgång: sin bakgrund, sitt sätt att arbeta och sin syn på innovation och ledarskap. ...

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For courses in e-commerce.An in-depth look into the evolving field of e-commerceE-commerce 2018: business. technology. societyprovides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important co...

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The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering succes...

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Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals...

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For courses in e-commerce. Lively and fun to read, E-commerce 2019: Business, Technology and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of exa...

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Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas...

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The year 2018 will feature a number of key developments in shaping the digital single market. Whereas some issues are now in the final stages of the legislative process, other key topics are in their infancy and therefore, in line with the objecti...

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Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions....

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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era mu...

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Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effec...

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"Best book of the year" enligt Financial Times, Washington Post, Forbes, New Republic, Economist, Bloomberg, Gizmodo och Goldman Sachs Business Book of the Year Award. "Jeff Bezos är en av vår tids mest visionära, fokuserade och ihä...

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For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,  E-commerce 2019: business.technology.society   is an in-depth, thought-provoking introduction to e-commerce focusing on k...

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   Which strategies and tactics are needed to develop and implement a Digital Business?    How do we work out where to put our investment?    What are the things that have to happen in an organisation to make a Digita...

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Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals...

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"e;Minervini has run circles around most PhDs trying to design systems to beat the market."e; -- JACK SCHWAGER, bestselling author of Stock Market Wizards "e;Mark's book has to be on every investor's bookshelf. It is about the most com...

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The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering succes...

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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third ed...

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Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Befor...

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Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, using structured and practical guidance plus global case studies from National Geographic, Lush, Sout...

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Master technical analysis, step-by-step! Already the field's most comprehensive, reliable, and objective introduction, this guidebook has been thoroughly updated to reflect the field's latest advances.   Selected by the Market Technicians Ass...

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Handeln har länge kretsat kring det personliga mötet där den fysiska butiken - affären - har spelat en betydande roll för hur affärer görs. När handeln nu digitaliseras väcks en rad frågor om hur framtidens affärer kommer att se ut. I boken proble...

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The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue ...

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Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable mar...

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The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook p...

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Distill Maximum Value from Your Digital Data! Do It Now! Why hasnt all that data delivered a whopping competitive advantage? Because youve barely begun to use it, thats why! Good news: neither have your competitors. Its hard! But digital marketing...

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Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't jus...

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This book looks at two technological advancements in the area of e-commerce, which dramatically seem to change the way consumers shop online. In particular, they automate certain crucial tasks inherent in the 'shopping' activity, thereby relieving...

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When a pseudonymous programmer introduced “a new electronic cash system that’s fully peer-to-peer, with no trusted third party” to a small online mailing list in 2008, very few paid attention. Ten years later, and against all odd...

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