E-handel

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of...

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This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field...

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Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effec...

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"Best book of the year" enligt Financial Times, Washington Post, Forbes, New Republic, Economist, Bloomberg, Gizmodo och Goldman Sachs Business Book of the Year Award. "Jeff Bezos är en av vår tids mest visionära, fokuserade och ihä...

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Boken har tydligt fokus på både strategi och praktik, där du som läsare har goda möjligheter att både skapa förståelse för teorin och bygga praktisk kompetens. Efter att ha gått igenom boken är förhoppningen att du ska känna dig trygg med att arbe...

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In Blockchain Regulation and Governance in Europe, Michle Finck examines the relationship between blockchain technology and EU law and introduces the theme of blockchain governance. The book provides a general introduction to blockchains as both a...

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Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consu...

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How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicatin...

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The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history. Cha...

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This core textbook provides a comprehensive and focused introduction for business students to the application of IS in organisations, using a systems-theory approach, with extensive examples, case studies and online videos to bring the topic alive...

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Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audie...

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Ethereum represents the gateway to a worldwide, decentralized computing paradigm. This platform enables you to run decentralized applications (DApps) and smart contracts that have no central points of failure or control, integrate with a payment n...

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"Minervini has run circles around most PhDs tryingto design systems to beat the market." -- JACK SCHWAGER, bestselling author of stock market wizards "Mark's book has to be on every investor's bookshelf. It is about the most comprehensive work I h...

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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative con...

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This book will act as a wide ranging but accessible guide to both the main defining features of the new retail landscape globally and, the skills and capabilities that enterprises and their leaders will need in order to be successful.

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Hur organiseras e-handel? På vilka sätt förändrar den kundmötet? Hur fungerar distributionen? Leder e-handel till ökad hållbarhet? Kommer e-handel att ersätta den fysiska butiken? Frågorna är många och viktiga att besvara när detaljhandeln går in ...

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For courses in e-commerce.   An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society  provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the m...

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Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals...

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Join the technological revolution that's taking the financial world by storm. Mastering Bitcoin is your guide through the seemingly complex world of bitcoin, providing the knowledge you need to participate in the internet of money. Whether you're ...

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When a pseudonymous programmer introduced "a new electronic cash system that's fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few paid attention. Ten years later, and against all odds, this ...

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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers...

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National bestselling author Gary Vaynerchuk is back with an inspiring new book offering profiles of internet entrepreneurs and fresh lessons on how they crushed it-how they turned their dreams into thriving businesses and extraordinary personal br...

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A FINANCIAL TIMES BOOK OF THE MONTH FROM THE WALL STREET JOURNAL: "Nothing Mr. Gilder says or writes is ever delivered at anything less than the fullest philosophical decibel... Mr. Gilder sounds less like a tech guru than a poet, and his wor...

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For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,  E-commerce 2019: business.technology.society   is an in-depth, thought-provoking introduction to e-commerce focusing on k...

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Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage o...

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An eye-opening look at the invisible workers who protect us from seeing humanity's worst on today's commercial internet Social media on the internet can be a nightmarish place. A primary shield against hateful language, violent videos, and online ...

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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third ed...

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"Best book ever for marketing your business. And not just for online marketing. This book goes into so much detail and is perfect for any business. How to tell stories to make sales. How to be the EXPERT in your Niche." - J. Paterson, Am...

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How can you win when the only certainty is change? Highly accessible, lively and inspiring, Velocity draws upon the authors' unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is d...

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