Content Rules (inbunden)
Fler böcker inom
Format
Häftad (Paperback / softback)
Språk
Engelska
Serie
New Rules Social Media Series (del 13)
Antal sidor
320
Utgivningsdatum
2012-06-08
Upplaga
2
Förlag
John Wiley & Sons Inc
Dimensioner
230 x 150 x 23 mm
Vikt
390 g
ISBN
9781118232606

Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

av Ann Handley, C C Chapman, C C Chapman
Häftad,  Engelska, 2012-06-08
179
Köp
Spara som favorit
  • Skickas från oss inom 5-8 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Finns även som
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content-getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Passar bra ihop

  1. Content Rules
  2. +
  3. Abundance

De som köpt den här boken har ofta också köpt Abundance av Ezra Klein, Derek Thompson (häftad).

Köp båda 2 för 413 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

  • Everybody Writes

    Everybody Writes

    Ann Handley

    A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Str...

    272
    Köp
    Skickas inom vardagar.
  • Amazing Things Will Happen

    Amazing Things Will Happen

    C C Chapman, C C Chapman

    Work hard, be kind, and amazing things will happen Amazing Things Will Happen offers straightforward advice that can be put into action to improve your life. Through personal anecdotes from the author's life, and interviews of successful individua...

    172
    Köp
    Skickas inom vardagar.

Övrig information

Ann Handley is the Chief Content Officer of MarketingProfs,¿a training and education company with the largest community of marketers in its category, and co-founded¿ClickZ.com.¿She is a monthly columnist for¿Entrepreneur¿magazine, a contributor to LinkedIn's Influencer program, and Amex's OPEN Forum. There's nothing more fun than following her on Twitter, where she has 170,000 followers, or subscribing to her own site at¿AnnHandley.com. C.C. Chapman is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc-chapman.com.

Du kanske gillar