Försäljning och marknadsföring
54 280 produkter
54 280 produkter
Häftad, Engelska, 2025
186 kr
Skickas
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
- Nyhet
Inbunden, Svenska, 2026
325 kr
Det här är berättelsen om Romson reklambyrå, verksamma 1996 – 2002, en tid då dagstidningarna fortfarande var jättestora, både till läsekrets och format, då internet fortfarande var ett spännande framtidslöfte, och då reklamkreatörer fortfarande var förlänade med en slags rockstjärnestatus. Berättelsen följer byrån: dess tillblivelse, uppgång och fall. Det är en historia som rymmer både passion och svek, och som ger en underhållande inblick i en reklambyrås vardag åren runt förra sekelskiftet.
Jan Lindforss var verksam inom reklambranschen i över 30 år på flera av Sveriges mest framgångsrika reklambyråer. Nedlagd på grund av framgång är hans minnesskildring av hur han kom in i branschen, och om personer och händelser som kom att forma hans yrkesbana.
Häftad, Engelska, 2013
179 kr
Skickas
THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLD What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is what drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board, to investigate the skills, behaviours, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one - the Challenger - delivers consistently high performance.‘Read it, think about it, implement it. You, and your organization, will be glad you did’Professor Neil Rackham, author of SPIN Selling‘The Challenger Sale breaks the winning elements of this powerful approach into a set of teachable skills that can take even a top sales team to a new level of results delivery’Dan James, former chief sales officer, DuPont
Häftad, Engelska, 2021
160 kr
Skickas
Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST‘Revelatory and entertaining’ Sunday Times‘Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way…a must read’ Entrepreneur, Best Books of the Year‘One of the leading minds in the world of branding’ NPR--------------Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays?And why do we prefer stripy toothpaste?The answer? Humans are, in a word, irrational.In his groundbreaking book, TED Talk superstar and Ogilvy advertising icon Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.Based on thirty years of field work, his unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision making can be found in surprising places:What can honeybees teach us about creating a sustainable business?How could budget airlines show us how to market a health-care system?Why is it better to be vaguely right than precisely wrong?What might football penalty kicks teach us about the dangers of risk aversion?Better “branding,” Sutherland reveals, can also be employed not just to sell products but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.In his mission to turn us all into idea alchemists, Sutherland blends cutting-edge behavioural science with jaw-dropping true stories to show that the problems we face, both as an individual or in society, could very well be solved by thinking less logically.To be brilliant, you have to be irrational. This book shows you how.
Häftad, Engelska, 2017
144 kr
When it comes to persuasion, success can begin before you say a word.‘An instant classic.’ Forbes‘Utterly fascinating.’ Adam Grant, author of Originals and Give and Take‘Shockingly insightful.’ Chip Heath, co-author of Switch and Made to Stick NEW YORK TIMES BESTSELLERIn his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.‘Mind-blowing.’ Management Today‘Accessible and intellectually rigorous.’ Books of the Year, The Times‘Fascinating, fluent and original.’ Tim Harford, author of The Undercover Economist Strikes Back
Häftad, Engelska, 2025
710 kr
Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice. Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining the essential theories with a global range of practitioner insights. Covers the essential theories and latest trends to take students from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. An international range of chapter-opening case insights, enhanced by video interviews with marketing specialists from the featured companies, pose real-life marketing dilemmas and show students first-hand how marketing practitioners approach real-world problems. End-of-chapter review and discussion questions consolidate learning and facilitate critical appraisal of the key concepts examined in the chapter. Digital formats are enriched throughout by video interviews with marketing specialists, a variety of activities, multiple-choice questions, and flashcards; Links to seminal papers throughout the chapters enable students to take their learning further and introduces them to classic and contemporary influential contributions. New for this edition: The book's structure has been fully revised, moving from a four-part to a three-part structure to better reflects how marketing is used in practice. Extended coverage of sustainability. Cutting edge coverage of digital and social media marketing, now embedded throughout the text rather than being separated out into one chapter to provides a more practice-oriented overview of marketing. Four new Case Insights featuring a mix of established companies and successful start-ups including Jetpack Marketing (England), Homend (UK/Turkey), H&M Portfolio Brands (Sweden), and Gower Gin (Wales). Digital formats and resources The third edition is available for students and institutions to purchase in a variety of formats: the e-book and Business Trove offer a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support. For more information about e-books, please visit www.oxfordtextbooks.co.uk/ebooks Teaching resources for adopting lecturers include: PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the case insight videosAdditional resources embedded in the e-book for students include: Employability Guidance and Marketing Career Insights Case Insight Videos Worksheets Author Audio Podcasts Flashcard Glossaries Activities Research Insights MCQ Quizzes Please note that these resouces are only available through the Enhanced e-book.
Häftad, Engelska, 2007
211 kr
Skickas inom 5-8 vardagar
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Häftad, Engelska, 2021
352 kr
Skickas inom 3-6 vardagar
Inbunden, Engelska, 2015
243 kr
Skickas inom 5-8 vardagar
Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline fullWhy understanding the Law of Replacement is the key to avoiding sales slumpsHow to leverage the Law of Familiarity to reduce prospecting friction and avoid rejectionThe 5 C’s of Social Selling and how to use them to get prospects to call youHow to use the simple 5 Step Telephone Framework to get more appointments fastHow to double call backs with a powerful voice mail techniqueHow to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respondHow to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more!Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!
Häftad, Engelska, 2022
225 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2024
186 kr
Skickas
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room-and memorable, over-the-top, bespoke hospitality. Guidara's team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more-not less; and the magic that can happen when a busser starts thinking like an owner.Today, every business can choose to be a hospitality business-and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry's most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do-for ourselves, the people we work with, and the people we serve.
Häftad, Engelska, 2022
199 kr
Skickas
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . .But only if you know how to get it into the hands of the people whose lives you have been called to change.By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers.Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.
Häftad, Svenska, 2025
484 kr
Skickas
Marknadsföring är så mycket mer än strategier, marknadsundersökningar och reklamkampanjer. Den uppstår i det dagliga samspelet mellan människor. I Marknadsföring, människor och interaktion får vi ett alternativt perspektiv på marknadsföring, bortom den traditionella marketing management-logiken. Genom att utgå från symbolisk interaktionism synliggör författarna hur marknader, konsumenter, produkter/varumärken, pris/värde, platser och reklam skapas och omskapas i människors vardagliga möten.Med djupgående analys och konkreta exempel belyser boken hur marknadsföring inte bara är något företag gör - utan något som människor skapar tillsammans. Den tredje reviderade upplagan är fullmatad med uppdaterade exempel och tar hänsyn till den senaste utvecklingen på marknaden. Detta är en bok för den som vill förstå marknadsföringens roll i samhället på ett mer nyanserat sätt.
Häftad, Engelska, 2024
1 175 kr
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for MBA and EMBA students, managers, planning specialists, and executives wanting to improve their marketing strategy development and planning processes or looking for a timely overview of recent issues, frameworks, and tools.
Häftad, Engelska, 2021
446 kr
Skickas
Business Marketing delivers comprehensive coverage of the theory and practice needed to understand today’s fast-paced B2B markets and how to act on them. Being able to navigate on contemporary markets and include marketing in firm strategy is becoming a key capability for successful firms.The book reflects the latest trends and issues and incorporates recent research insights on how to manage value creation and build competitive advantage. Key concepts, such as value propositions and customer relationships, are discussed and explored as well as illustrated through a rich set of examples from various industries.Business Marketing provides an excellent guide to B2B marketing for students and practitioners alike.“Being able to develop successful value propositions and customer relationships are key processes in any firm as the ability to continuously create attractive market offerings is crucial for sustaining a competitive advantage and for long-term success in business-to-business markets.”
Häftad, Svenska, 2024
640 kr
Marknadsföring är ett område som har förändrats på ett genomgripande sätt under det senaste decenniet. Kräsna konsumenter översköljs dagligen med erbjudanden. Digitalisering, nya affärsmodeller och ett stort intresse för hållbarhet har ökat marknadsföringens betydelse.En gedigen genomgång av etablerade teorier och modeller ger läsaren kunskap om marknadsföringens modeller och begrepp samt hur de kan tillämpas för att skapa attraktiva erbjudanden. Utmanande idéer och perspektiv introduceras genom aktuella exempel och kopplas till fördjupningar i aktuell forskning om hållbarhet, marknadskommunikation och hur företag kan kommunicera smart med nya generationer av konsumenter och potentiella medarbetare.Marknadsföring tillämpas nästan överallt – i offentlig verksamhet, i civilsamhället, av politiska partier och individer. Exempel från olika sammanhang visar hur marknadsföring skapar kundvärde och bidrar till lönsamhet. Inte bara framgångar speglas utan också motgångar och hur genomtänkt marknadsföring kan bidra till att vända en negativ utveckling. Denna fjärde upplaga av Marknadsföring har ökat fokus på hållbarhet, strategi, digitalisering samt smarta sätt att segmentera.
Häftad, Svenska, 2024
374 kr
Skickas
Customer experience management på svenska tar upp bristen på CX-verktyg för organisationer och anpassar internationella teorier till svenska förhållanden. Läsaren får ta del av en praktisk guide för systematiskt CX-arbete baserat på svenska värderingar och arbetsformer.Författaren lyfter fram behovet av ett övergripande ramverk för CX-arbetet som involverar hela organisationen och utforskar hur man skapar en gemensam intern kompass utifrån kundinsikter. Rigamonti belyser hur viktigt det är att göra kundens röst hörd internt och erbjuder konkreta metoder för att bygga hållbara relationer både med medarbetare och kunder. Boken riktar sig främst till studenter och yrkesverksamma inom CX, men är även en värdefull resurs för ledare och beslutsfattare som arbetar med att skapa en än mer kundcentrerad verksamhet.
Inbunden, Svenska, 2021
334 kr
Skickas
Säljvanor – Så skapar du vanorna som ökar din försäljning tar dig som är säljare eller företagare rakt in i självakärnan i sälj: att förstå kunden, uppmärksamma signaler, och ”automatisera” vanor – så att du kan sälja mer.
Boken innehåller dessutom 32 beprövade säljvanor. Vanor som redan används av framgångsrika säljare, företagare och försäljningschefer. Dessa vanor kan du börja använda direkt för att öka din försäljning.
Boken är skriven för dig som är säljare, egenföretagare, försäljningschef eller vd. Du kan dra nytta av boken och säljvanor oavsett om du är nybörjare eller erfaren inom försäljning och affärer.
Recensioner
”Till skillnad från många andra böcker inom samma område är Säljvanor konkret, med en hög igenkänningsfaktor och många använd bara tips. Det är mycket sällan jag läser en bok och kommer på mig själv med att kopiera, stryka under texten och spara i anteckningar och todo-listor. Det gjorde jag med Säljvanor!”
Linda Freij, vd och grundare, House of Skills.
Författaren, Patrik Nordkvist har en bakgrund med över 25 års erfarenhet som försäljningschef och VD för flera snabbväxande bolag. Han driver idag utbildnings- och konsultföretaget Försäljningschefen med syfte att hjälpa sina kunder att skapa ökad försäljning och tillväxt.
Häftad, Engelska, 2025
359 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2022
719 kr
Skickas inom 10-15 vardagar
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing.Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
Häftad, Engelska, 2021
207 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2021
247 kr
Skickas inom 3-6 vardagar
This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever.
The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation―especially difficult ones―leads to the results you want. Written in an engaging and witty style, it teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.
This new edition addresses issues that have arisen in recent years. You’ll learn how to:
Respond when someone initiates a Crucial Conversation with youIdentify and address the lag time between identifying a problem and discussing itCommunicate more effectively across digital mediumsWhen stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results.Whether they take place at work or at home, with your coworkers or your spouse, Crucial Conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a Crucial Conversation again.
Häftad, Svenska, 2026
302 kr
Skickas
Driver du e-handel och vill ta din försäljning till nästa nivå? Kanske står du inför nästa stora steg: att växa, skala upp och expandera till nya marknader? Då är detta boken som visar hur du gör det i praktiken.
I denna e-handelshandbok får du ta del av erfarenheter, strategier och insikter från några av Sveriges mest framgångsrika e-handelsprofiler. De har byggt, skapat och skalat både B2C-, D2C- och B2B-affärer och delar generöst med sig av vad som verkligen fungerar i dagens konkurrensutsatta digitala landskap. Här får du inte teorier, utan konkreta råd och testade metoder.
Du får lära dig hur du:
Bygger en tillväxtmotor som fungerar i både din egen webbutik och på marknadsplatser Förstår hur lönsam tillväxt ser ut och vad som krävs för att nå dit Använder data och kundinsikter för att fatta beslut som lyfter konvertering, marginaler och tillväxt Skapar rätt förutsättningar för tillväxt i ditt företag Undviker de vanligaste fallgroparna som hindrar e-handlare från att växaBoken innehåller strategier och tips som hjälper dig att skala effektivt, allt från bygga ett mer konkurrenskraftigt erbjudande, till att optimera och utveckla kundupplevelsen och marknadsföringen. Du får också nycklarna till hur du arbetar med fler kanaler, testar nya marknader och produkter utan att bränna för mycket kapital och anpassar dina processer och ditt arbetssätt när du går från att sälja på en marknad till internationell e-handel.
Detta är en handbok för alla som arbetar med digital försäljning, oavsett om du säljer direkt till konsument, via återförsäljare eller till företagskunder. Den är skriven för dig som vill mer, som vill växa smartare och som vill bygga en e-handel som håller över tid.
Så vill du skala upp din e-handel och ta din digitala affär till nästa nivå är det här boken som visar hur du gör det på riktigt.
Häftad, Engelska, 2022
176 kr
Skickas
Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. He shows how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations.Written in his own inimitable voice, WAY OF THE WOLF cracks the code on how to persuade anyone to do anything - and coaches readers, regardless of age, education, or skill level, to be a master sales person, negotiator, closer, entrepreneur, or speaker.A modern classic, this is what readers think:⭐⭐⭐⭐⭐ "A must-read for anyone looking to sharpen their persuasive abilities and achieve success in the world of sales."⭐⭐⭐⭐⭐ "If you are going to learn from someone, learn from the best. If your goal is to make money selling...learn from someone who made a fortune doing exactly that."⭐⭐⭐⭐⭐ "I have seen instant results from reading this book. I recommend to all."
Häftad, Svenska, 2014
201 kr
Skickas
På knappt tre decennier har den moderna energidrycken vuxit till att bli en miljardindustri, en egen nisch som har fått de stora bryggerierna att följa efter. Succén möjliggörs bland annat genom en ovanlig kombination av bredd och precisering i målgruppsvalet. Samtidigt som målgruppen inkluderar såväl barn, ungdomar och vuxna preciseras de bland annat såsom action- och idrottsstjärnor, börsmäklare, dj:s, gejmare, motionärer, restauranganställda, studenter, yrkeschaufförer och vanliga bilister. Men energidryckerna saknar inte motståndare. Många hävdar att dryckerna bidrar till att barn drabbas av adhd-liknande beteenden, sömnstörningar, fetma och dåliga tänder, men också att dryckerna förorsakar olyckor och plötsliga dödsfall. No Bull berättar tankeväckande och initierat om hur de stora samhällsförändringarna med nya villkor på arbetsmarknaden, internet och framväxten av 24-timmarssamhället, banar vägen för energidrycker, genom ett ökat behov av att snabbt kunna skifta från fritid till arbete, från vila till prestation. André Persson, pr-konsult och författare till boken Godis åt folket, har i sin andra bok om livsmedelsindustrin, nu skrivit den första stora undersökande reportageboken om energidrycker. I den har han beslutat sig för att ta reda på vad det är som gör dryckerna så populära. Han har sökt upp Red Bulls grundare, Dietrich Mateschitz, talat med före detta anställda i industrin, besökt nattklubbar, skidorter, action- och sportevenemang över hela världen. Han har talat med myndigheter, forskare, politiker och konsumenter för att ta reda på vad det är som gör dryckerna så populära och impopulära. No Bull är boken som visar hur den urgamla myten om den magiska drycken i allra högsta grad lever i dagens datoriserade och teknikintensiva samhälle. Det här är berättelsen om hur en koffeinberikad läsk får oss att tro att det är den som är förutsättningen för att vi skall klara oss i en högteknologisk värld. No Bull är boken som gör upp med energidrycksmyten.
Inbunden, Engelska, 2010
350 kr
Skickas inom 5-8 vardagar
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
Inbunden, Engelska, 2024
502 kr
Skickas inom 5-8 vardagar
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections—brand fundamentals, process basics, and case studies—this revised edition includes: Over 100 branding subjects, checklists, tools, and diagramsMore than 50 all-new case studies that describe goals, process, strategy, solutions, and resultsNew content on artificial intelligence, virtual reality, social justice, and evidence-based marketingAdditional examples of the best/most important branding and design work of the past few yearsOver 700 illustrations of brand touchpointsMore than 400 quotes from branding experts, CEOs, and design gurusWhether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
Häftad, Engelska, 2020
729 kr
Skickas inom 10-15 vardagar
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.This new third edition has been revised and updated to include:27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical pointsNew content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketingLinks to free access of the author’s journal articles on destination marketingIt is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Häftad, Engelska, 2025
858 kr
Skickas inom 3-6 vardagar
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Successful businesses recognize that the development of strong customer relationships through quality service (and services), as well as implementing service strategies for competitive advantage are key to their success.In its fifth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the centre of this approach. The new edition includes a brand-new chapter on AI and robotics in services as well as fully updated real-world and topical examples. The book focuses on the development of customer relationships through quality service, outlining the core concepts and theories in services marketing today.Key features:•NEW chapter on Artificial Intelligence in Service Encounters.•NEW case studies exploring some of the latest services marketing debates on topics such as how technology is changing servicescapes, what social and environmental responsibilities brands have, and key challenges companies will be facing in the future.•All Opening Examples and Service Spotlights revised or replaced with new and up to date content, covering specifically European and internationally recognisable brands, including Amazon, Emirates IKEA, LEGO, Nespresso, and Zalando.•Pedagogy updates to reflect latest trends and market influences such as AI, Robotics and Sustainability.•New videos, case studies, question banks, and teaching materials for the new AI chapter are available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.Alan Wilson is Emeritus Professor of Marketing and was previous Head of the Marketing Department within the University of Strathclyde Business School. Before joining the university, he was a senior consultant and executive trainer within the services division of a London-based marketing consultancy. He specializes in the marketing of services and has a PhD in the subject.
Inbunden, Engelska, 2014
163 kr
Skickas
THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.‘Hooked changed my life. It’s essential reading for anyone who wants to better understand their actions and habits’Steven Bartlett, Diary of a CEO‘Nir Eyal taught Silicon Valley how to design behaviour — and then reminded us to use that power responsibly;Mark Manson, Solved Podcast ‘Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal’s work helps us understand’Ali Abdaal, Deep Dive Podcast ‘In Hooked, Nir Eyal shows the fine line between persuasion and coercion — and why ethical design matters more than ever’Jim O’Shaughnessy, Infinite Loops Podcast