Försäljning & marknadsföring

The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies soldnow revised adding: new research, new insights, new examples, and online applications. In the new ed...

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Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first lan...

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THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most...

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Tolfte och senaste upplagan En värld utan bilder, filmer, texter, former och färger är svårt att tänka sig. Lika svårt är det att bortse från de budskap dessa förmedlar. Denna fack- och kursbok, Effektiv visuell kommunikation , ger en övergripande...

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THE INTERNATIONAL BESTSELLING SENSATION 'The Lean Startup changes everything.' - Harvard Business Review ---------- Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being a...

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'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delay...

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Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan...

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A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking stra...

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A refreshing approach to entrepreneurship centered on staying small and avoiding growth - maximizing happiness, sustainability and profitability. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high-profile w...

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Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies¿Amazon, Google, Facebook, Netflix, Tesla¿design, develop, and deploy the products that have earned the love of literally billion...

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Många företagare, kreatörer och kommunikatörer kämpar för att få effekt av sin marknadsföring. Det är svårare än någonsin att sticka ut i bruset. Så hur skriver du texter som når rätt målgrupp med ett budskap som ger de resultat du vill ha? Som sk...

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When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of¿Building a StoryBrand, over one ...

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The international bestseller 'A manual for thinking clearly in an uncertain world. Read it.' Daniel Kahneman, author of Thinking, Fast and Slow _________________________ What if we could improve our ability to predict the future? Everything we do ...

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Customer experience management på svenska tar upp bristen på CX-verktyg för organisationer och anpassar internationella teorier till svenska förhållanden. Läsaren får ta del av en praktisk guide för systematiskt CX-arbete baserat på svenska värder...

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When it comes to persuasion, success can begin before you say a word. 'An instant classic.' Forbes 'Utterly fascinating.' Adam Grant, author of Originals and Give and Take 'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick ...

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This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today's workplace. Crucial Co...

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Marknadsföring är ett område som har förändrats på ett genomgripande sätt under det senaste decenniet. Kräsna konsumenter översköljs dagligen med erbjudanden. Digitalisering, nya affärsmodeller och ett stort intresse för hållbarhet har ökat markna...

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Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has pr...

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Digital marknadsföring bygger på att organisationer skapar sig digital närvaro genom webbplatser, appar eller konton på olika sociala medier - och att besökarna leds dit genom innehållsrika digitala annonser och publikationer. För att företag ska ...

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Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide f...

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NOMINERAD TILL¿PUBLISHINGPRISET¿2023! NOMINERAD TILL "ÅRETS MARKNADSFÖRINGSBOK 2023" (Sveriges Marknadsförbund)! Copyboken har redan sålt i över 3 300 exemplar. En väldig bra bok om copywriting. Varken mer eller mindre. - Magnus Jakobsson, copywri...

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A comprehensive and authoritative exploration of Bitcoin and its place in monetary history When a pseudonymous programmer introduced "a new electronic cash system that's fully peer-to-peer, with no trusted third party" to a small online mailing li...

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Before Crisis: The Practice of Effective Risk Communication provides theoretically grounded, data-driven, and research-based recommendations for communicating about risks before they manifest into full-blown crises. Authors Timothy and Deanna Sell...

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Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for...

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#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package...

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Den utvidgade andra upplagan av den internationella bästsäljaren! En banbrytande bok som utmanar traditionellt strategitänkande. Den har blivit ett globalt fenomen, en internationell bästsäljare som översatts till 43 språk och sålts i 3,5 miljoner...

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