Deanna Sellnow - Böcker

Before Crisis: The Practice of Effective Risk Communication provides theoretically grounded, data-driven, and research-based recommendations for communicating about risks before they manifest into full-blown crises. Authors Timothy and Deanna Sellnow explore strategies for communicating risk in diverse contexts through theories, best practices, extended applications and examples, and ethical considerations.Part I of the text describes the role of risk communication in preventing and recovering from crises, ethical questions to consider when doing so, and the role of dialogue in learning. Part II provides a detailed explanation for creating effective risk messages. The chapters clarify how to operationalize each component of the IDEA model: internalization, distribution, explanation, and action. Part III presents strategies for overcoming challenges to effective risk communication rooted in audience diversity, such as rhetorical sensitivity, crisis denial, and competing narratives.Timely and essential, Before Crisis is an exemplary text for courses and programs in crisis communication, strategic communication, public relations, and management. It is also a practical and valuable reference for communication professionals.

A direct response to ongoing research into students' workflows and preferences, Sellnow/Verderber/Verderber's COMM6 delivers the best of print and digital resources to meet the needs of all generations and learning styles. It combines an easy-reference, paperback textbook with Chapter Review Cards and an innovative online experience -- all at an affordable price. Delivering comprehensive yet succinct coverage, it integrates the latest research, best practices and timely, relevant examples. It also gives you the convenience of anywhere, anytime learning so you can access the text and interactive learning tools on almost any device.

A favorite with students, Sellnow/Verderber's THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 18th Edition, equips you with the skills you need to become a confident public speaker in both in-person and virtual settings. Its signature six key Speech Plan Action Steps guide you step-by-step through topic selection, audience analysis and adaptation, effective research, organization (with an emphasis on outlining), a wide variety of presentational aids (including how to avoid succumbing to "death by PowerPoint"), and language and delivery. Online tools -- including videos of student speeches accompanied by critical assessment questions and a robust MindTap Speech digital learning solution -- further develop and strengthen your public speaking skills. Grounded in the latest research and best practices, this bestseller is an exceptional resource for creating and delivering speeches.

Become an effective communicator in all your personal and professional endeavors -- live and in-person or virtually -- with Verderber/Sellnow's COMMUNICATE!, 16th EDITION. This book will engage you actively in learning communication theories and best practices in interpersonal, intercultural, group, and formal public speaking/presentation settings. Throughout the book, you will be invited to engage in skill-building exercises and reflect on concepts as they occur in real-life settings, including your personal experiences. COMMUNICATE! is filled with lively contemporary examples, sample student speeches and real-world features that bring theory to life. The discussion of ethics, civil discourse, and listening has been expanded throughout the text as it is critical to effective communication. The role of technology and social media has been fully integrated, as well as evaluating sources to discern misinformation, disinformation, and mal-information and sources from reliable information and trustworthy sources.

A favorite with students, THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 17th Edition, equips you with the skills you need to maximize your course success and become a confident public speaker. Its signature six key Speech Plan Action Steps guide you step by step through topic selection, audience analysis and adaptation, effective research, organization (with an emphasis on outlining), a wide variety of presentational aids (and how to avoid succumbing to "death by PowerPoint"), and language and delivery. Online tools include videos of student speeches accompanied by Interactive Video Activities that help you develop and strengthen your public speaking skills as well as the robust MindTap Speech digital learning solution. Grounded in the latest research, this new edition is an exceptional resource for creating and delivering speeches.

Learn Communication YOUR Way with COMM5! This easy-reference, paperback textbook presents course content through visually engaging chapters and Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, COMM5 Online allows easy exploration of COMM5 anywhere, anytime--including on your device. Collect your notes, browse interactive content and create StudyBits as you go, to remember what’s important. Then, either use preset study resources or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content and track your progress with Concept Tracker--all in one place and at an affordable price!