Donald Miller - Böcker

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:The seven universal story points all humans respond to;The real reason customers make purchases;How to simplify a brand message so people understand it; andHow to create the most effective messaging for websites, brochures, and social media.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Since Integrating City Planning and Environmental Improvement was originally published in 1999, the practice of integrating urban physical planning and environmental quality management has been widely adopted by governments worldwide. Fully revised and updated with a new preface by editors Donald Miller and Gert de Roo and new figures throughout, this second edition reports on the experience of 23 innovative programmes from 11 countries. Mostly written by practicing planners and government officials, the book looks at a wide range of integrated approaches which have been implemented and the critical assessment of these provides lessons for local and national governments interested in setting up similar schemes and suggesting ways of further innovation. While the Rio Earth summit, Habitat II and Kyoto have been a source of global principles for improving the environmental quality of human settlements, this book explores approaches to implement these policy positions and to make these calls for action operational. Consequently, the presentation of these cases deals not only with the technical aspects of measuring and controlling environmental spillovers, but also with the institutional, political and financial aspects of these programmes.

Originally published in 1997, Urban Environmental Planning provides a groundbreaking overview of innovative methods and techniques for measuring and managing the environmental effects of urban land uses on other urban activities. Fully revised and updated, this second edition brings together a team of leading environmental planners and policy makers from the US, UK, Europe and SE Asia to address the central questions confronting sustainable urban development. Typical questions include: How can you measure and manage the negative environmental effects of intrusive urban activities such as manufacturing and transport on sensitive land uses including residential and recreational areas? Can a balance be found between reducing these effects through means such as separating conflicting land uses? While other sources identify the need for effective programmes to improve urban environmental quality, this volume describes and assesses analytical methods and implementing programmes practised by leading communities around the world.

This book provides recently developed and tested methods for assessing the strengths and weaknesses of planning and policy options. Several contributions focus on new substantive areas of concern in planning evaluation, including environmental justice and sustainable urban development. Applications of evaluation in several planning contexts are demonstrated, and special problems that these pose are assessed. Several chapters address how to communicate the process and results to several stakeholder groups, and how to engage these groups in the evaluation process. Each chapter employs a real-world case in practice, thus dealing with the complexity of applying planning evaluation, and providing practical advice useful in similar situations.

Follow Don and Paul as they dive headlong into the deepest of human questions and find answers outside words?answers that have to be experienced to be believed.Day 1: "Trips  like ours are greener grass left unknown for fear of believing trite sayings; sayings that are sometimes true. But our friends back home live an existence under the weight and awareness of times; a place we are slowly escaping; a world growing fainter by the hour and the mile."Day 13: "It feels again that we are leaving who we were, moving on into the people we will become, hopefully, people with some kind of answers, some kind of thing to believe tht makes sense of beauty, of romance. Something that would explain the red glow against Paul's face, the red glow that seems to be coming off the console . . . 'Did you notice the engine light is lit, bud?' I ask . . ."Day 83: "I sit in the van, waiting for her to come out when I notice a window in one of the classrooms open, and a backpack comes falling out, spilling a few books onto the lawn. After the backpack comes Elida, falling atop the pack and laying low, peeking back into the window to see if the teacher noticed. She gathers her books, reaches into the classroom and closes the window, then runs toward the van as though this were a prison break."As you read Through Painted Deserts, you'll soon realize this is not just one man's account of finding light, God, and beauty on the open road. Rather, this book maps the journey you're already traveling . . . or soon will be.

When it comes to authenticity, is being fully yourself always worth the risk? From the author of Blue Like Jazz comes New York Times bestseller Scary Close, Donald Miller's journey of uncovering the keys to a healthy relationship and discovering that they're also at the heart of building a healthy family, a successful career, and a trusted community of friends. After decades of failed relationships and painful drama, Miller decided that he'd had enough. Trying to impress people wasn't helping him truly connect with anyone--and neither was pretending to be someone he wasn't. He'd built himself a life of public isolation, but he dreamed of having a life defined by meaningful relationships instead. At 40-years-old, he made a scary decision: he was going to be his true self no matter what it might cost.Scary Close tells the story of Miller's difficult choice to impress fewer people and connect with even more. It's about the importance of knocking down old walls to finally experience the freedom that comes when we stop playing a part and start being fully ourselves.In Scary Close, Miller shares everything he's learned firsthand about how to:Deconstruct the old habits that no longer serve usOvercome the desire to please the people around usAlways tell the truth, even when it's hardFind satisfaction in a daily portion of real loveRisk being fully known in order to deeply love and be lovedApply these lessons to your everyday lifeIf you're ready to drop the act and find true, life-changing intimacy, it's time to get Scary Close.

The runaway New York Times bestseller that became a cornerstone of Christian nonfiction, Blue Like Jazz is a fresh and original perspective on life, love, and redemption."I never liked jazz music because jazz music doesn't resolve…Sometimes you have to watch somebody love something before you can love it yourself. It is as if they are showing you the way. I used to not like God because God didn't resolve. But that was before any of this happened."Donald Miller was raised in a strict Texas denomination where he was only vaguely familiar with a distant God. When he grew older, he ran all the way to the least-religious university in the US: Rice College in Portland, Oregon. Still, God pursued him. When he came to know Jesus, he pursued the Christian life with great zeal. However, within a few years he had a successful ministry that ultimately left him feeling empty, burned out, and, once again, far away from God.In this intimate, non-judgmental, and soul-searching account, Miller describes his remarkable journey with and back to the infinitely loving God, helping you…discover how the Christian faith is still relevant in a postmodern culture;learn how to have a genuine encounter with a God who is real; andenjoy a renewed sense of passion for your life. Blue Like Jazz is a gentle, honest resource for those curious about the Christian faith, or new to it, and offers a fresh and original perspective on life, love, and redemption.

Illustrated by case studies from Europe, North America and the Middle East, this book examines how non-market values can be identified, measured and incorporated into planning evaluation methodologies. The traditional means of assessing planning options, benefit-cost analysis, requires that all effects be expressed in monetary terms and this volume offers alternative approaches. It presents strategies for accomplishing the major purposes of planning evaluation - including the provision of an explicit, replicable basis for public assessment - in alternative ways. Growing demand for public involvement and for accountability in decision making requires better means for accommodating a broad range of concerns in planning evaluation. Methodologies examined include effectiveness-cost and multicriteria analysis, and the book explores how these have been applied in practice in developing special-issue plans, complex regional development strategies, and efforts to analyze the environmental justice implications of major infrastructure projects. Use of scenarios and problem structuring methods by stakeholder groups are also explored.

«Nunca me gustó el jazz, porque ea música no tiene sentido… Tampoco solía gustarme Dios por la misma razón. Pero eso era antes de que todo esto pasara». En los primeros años de Donald Miller, tenía un conocimiento muy vago de un Dios distante. Pero cuando conoció a Jesucristo, se dedicó a su vida cristiana con gran entusiasmo. En pocos años, tuvo un ministro exitoso que al final lo llevó a sentirse vacío, desgastado y otra vez, lejos de Dios. En este relato íntimo y de reflexión, Miller describe su jornada especial de regreso a un Dios culturalmente relevante e infinitamente amoroso.

Benno Janssen was one of the twentieth century's most celebrated architects. Known as "the Mellon's architect," at the behest of R. B. Mellon he created many of the most memorable sporting structures at the Rolling Rock Hunt Club in Ligonier, Pennsylvania, as well as the Mellon Institute in Pittsburgh. A beautiful coffee table presentation.

Since Integrating City Planning and Environmental Improvement was originally published in 1999, the practice of integrating urban physical planning and environmental quality management has been widely adopted by governments worldwide. Fully revised and updated with a new preface by editors Donald Miller and Gert de Roo and new figures throughout, this second edition reports on the experience of 23 innovative programmes from 11 countries. Mostly written by practicing planners and government officials, the book looks at a wide range of integrated approaches which have been implemented and the critical assessment of these provides lessons for local and national governments interested in setting up similar schemes and suggesting ways of further innovation. While the Rio Earth summit, Habitat II and Kyoto have been a source of global principles for improving the environmental quality of human settlements, this book explores approaches to implement these policy positions and to make these calls for action operational. Consequently, the presentation of these cases deals not only with the technical aspects of measuring and controlling environmental spillovers, but also with the institutional, political and financial aspects of these programmes.

This book provides recently developed and tested methods for assessing the strengths and weaknesses of planning and policy options. Several contributions focus on new substantive areas of concern in planning evaluation, including environmental justice and sustainable urban development. Applications of evaluation in several planning contexts are demonstrated, and special problems that these pose are assessed. Several chapters address how to communicate the process and results to several stakeholder groups, and how to engage these groups in the evaluation process. Each chapter employs a real-world case in practice, thus dealing with the complexity of applying planning evaluation, and providing practical advice useful in similar situations.

Illustrated by case studies from Europe, North America and the Middle East, this book examines how non-market values can be identified, measured and incorporated into planning evaluation methodologies. The traditional means of assessing planning options, benefit-cost analysis, requires that all effects be expressed in monetary terms and this volume offers alternative approaches. It presents strategies for accomplishing the major purposes of planning evaluation - including the provision of an explicit, replicable basis for public assessment - in alternative ways. Growing demand for public involvement and for accountability in decision making requires better means for accommodating a broad range of concerns in planning evaluation. Methodologies examined include effectiveness-cost and multicriteria analysis, and the book explores how these have been applied in practice in developing special-issue plans, complex regional development strategies, and efforts to analyze the environmental justice implications of major infrastructure projects. Use of scenarios and problem structuring methods by stakeholder groups are also explored.

This title was first published in 2000. Encouraging, even requiring, higher density urban development is a major policy in the European Community and of Agenda 21, and a central principle of growth management programmes used by cities around the world. This work takes a critical look at a number of claims made by proponents of this initiative, seeking to answer whether indeed this strategy controls the spread of urban suburbs into open lands, is acceptable to residents, reduces trip lengths and encourages use of public transit, improves efficiency in providing urban infrastructure and services, and results in environmental improvements supporting higher quality of life in cities.

This title was first published in 2000. Encouraging, even requiring, higher density urban development is a major policy in the European Community and of Agenda 21, and a central principle of growth management programmes used by cities around the world. This work takes a critical look at a number of claims made by proponents of this initiative, seeking to answer whether indeed this strategy controls the spread of urban suburbs into open lands, is acceptable to residents, reduces trip lengths and encourages use of public transit, improves efficiency in providing urban infrastructure and services, and results in environmental improvements supporting higher quality of life in cities.

With equal parts wit and wisdom, New York Times bestselling author Donald Miller invites you to reconnect with your faith. Miller shares what he's learned firsthand--that our relationship with God is designed to teach us about redemption, grace, healing, and so much more.Searching for God Knows What weaves together timeless stories and fresh perspectives on the Bible to capture one man's journey to discover an authentic faith that's worth believing.Along the way, Miller poses his own questions about faith, religion, and community, asking: What if the motive behind our theology was relational?What if our value exists because God takes pleasure in us?What if the gospel of Jesus is an invitation to know God?Maybe you're a Christian wondering what faith you signed up for. Or maybe you don't believe anything and are daring someone to show you a genuine example of genuine faith. Somewhere beyond the self-help formulas, fancy marketing, and easy promises, there is a life-changing experience with God waiting for you--it just takes a little bit of searching.Praise for Searching for God Knows What:"Like a shaken snow globe, Donald Miller's newest collection of essays creates a swirl of ideas about the Christian life that eventually crystallize into a lovely landscape...[He] is one of the evangelical book market's most creative writers." --Christianity Today"If you have felt that Jesus is someone you respect and admire--but Christianity is something that repels you--Searching for God Knows What will give you hope that you still can follow Jesus and be part of a church without the trappings of organized religion." --Dan Kimball, author of The Emerging Church and Pastor of Vintage Faith Church, Santa Cruz, CA"For fans of Blue Like Jazz, I doubt you will be disappointed. Donald Miller writes with the wit and vulnerability that you expect. He perfectly illustrates important themes in a genuine and humorous manner...For those who would be reading Miller for the first time, this would be a great start." --Relevant

After the publication of his wildly successful memoir, Blue Like Jazz, Donald Miller's life began to stall. During what should have been the height of his success, he found himself avoiding responsibility and even questioning the meaning of life. But when two producers proposed turning his memoir into a movie, Miller found himself launched into a new story filled with risk, possibility, beauty, and meaning.A Million Miles in a Thousand Years chronicles Miller's rare opportunity to edit his life into a great story and to reinvent himself so nobody shrugs their shoulders when the credits roll. When his producers begin fictionalizing Don's life for the film--changing a meandering memoir into a structured narrative--the real-life Don starts a journey to make his actual life into a better story.In this book, we have a front-row seat to Miller's journey--from sleeping all day to riding his bike across America, from living in romantic daydreams to facing love head-on, from wasting his money to founding a life-changing nonprofit.Guided by a host of outlandish but very real characters, Miller teaches us:Why God hasn't fixed us yetThe power of speaking something into nothingThe redemptive beauty that can come from tragic circumstancesHow to get a second chance at life the first time aroundThrough heart-wrenching honesty and hilarious self-inspection, Miller takes readers through the life that emerges when it turns from boring reality into a meaningful narrative.

Is this blue book more valuable than a business degree?Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level.New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value.Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals.Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable.These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel:Character: What kind of person succeeds in business?Leadership: How do you unite a team around a mission?Personal Productivity: How can you get more done in less time?Messaging: Why aren’t customers paying more attention?Marketing: How do I build a sales funnel?Business Strategy: How does a business really work?Execution: How can we get things done?Sales: How do I close more sales?Management: What does a good manager do?Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages.Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

The runaway New York Times bestseller that became a cornerstone of Christian nonfiction, Blue Like Jazz is a fresh and original perspective on life, love, and redemption."I never liked jazz music because jazz music doesn't resolve…Sometimes you have to watch somebody love something before you can love it yourself. It is as if they are showing you the way. I used to not like God because God didn't resolve. But that was before any of this happened."Donald Miller was raised in a strict Texas denomination where he was only vaguely familiar with a distant God. When he grew older, he ran all the way to the least-religious university in the US: Rice College in Portland, Oregon. Still, God pursued him. When he came to know Jesus, he pursued the Christian life with great zeal. However, within a few years he had a successful ministry that ultimately left him feeling empty, burned out, and, once again, far away from God.In this intimate, non-judgmental, and soul-searching account, Miller describes his remarkable journey with and back to the infinitely loving God, helping you…discover how the Christian faith is still relevant in a postmodern culture;learn how to have a genuine encounter with a God who is real; andenjoy a renewed sense of passion for your life. Blue Like Jazz is a gentle, honest resource for those curious about the Christian faith, or new to it, and offers a fresh and original perspective on life, love, and redemption.

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist  is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:The three stages of customer relationships.How to create and implement the one marketing plan you will never regret.How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.  The keys to wireframing a website that commands attention and generates conversions.The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing.In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same.In Hero on a Mission, Donald’s lessons will teach you how to:Discover when you are playing the victim and villain.Create a simple life plan that will bring clarity and meaning to your goals ahead.Take control of your life by choosing to be the hero in your story.Cultivate a sense of creativity about what your life can be.Move beyond just being productive to experiencing a deep sense of meaning.Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim.Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.

New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing.In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same.In Hero on a Mission, Donald’s lessons will teach you how to:Discover when you are playing the victim and villain.Create a simple life plan that will bring clarity and meaning to your goals ahead.Take control of your life by choosing to be the hero in your story.Cultivate a sense of creativity about what your life can be.Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim.Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.

The Wall Street Journal BestsellerFor so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results.Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now.In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them- your Flight Plan. When you have a completed Flight Plan in hand, you can stop drowning in the details and spend more time doing the things you truly love- in your business and your life.In How to Grow Your Small Business, you’ll learn how to:Cast a vision for your company that includes three economic prioritiesClarify your marketing messageInstall a sales framework that makes your customers the heroOptimize your product offeringRun a management and productivity playbook that aligns your entire team.Use 5 checking accounts to manage your cash flowIf you’re ready to experience freedom, flexibility, and growth for your business, How to Grow Your Small Business is the book you’ve been waiting for.

Based on the book by New York Times bestselling author Donald Miller, this guided planner allows you to identify your mission, plot your course, and become the hero of your story. In his book, Hero on a Mission, Donald Miller described the transformational yet practical plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning. Now, his mission is to help you do the same.This planner will help you to create a simple plan that will bring clarity and meaning to your life’s goals. With this three-month planner, you will be able to move beyond being merely productive to experiencing a deep sense of meaning through:3 Life Plan Pages to determine your vision one year, five years, and ten years from now.11 Goal-Setting Worksheets to identify tangible goals related to your life plan.130 Daily Planner Pages to set tasks that help you maintain focus, consistency, and momentum as you work toward your mission.

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.