Student Workbook to Accompany Crisis Communications (inbunden)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
114
Utgivningsdatum
2016-08-23
Upplaga
5
Förlag
Taylor & Francis Ltd
Dimensioner
279 x 210 x 6 mm
Vikt
281 g
ISBN
9781138688971

Student Workbook to Accompany Crisis Communications

A Casebook Approach

av Kathleen Fearn_Banks, Kathleen Fearn-Banks
Häftad,  Engelska, 2016-08-23
607
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No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

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Övrig information

Kathleen Fearn-Banks is a professor in the Department of Communication at the University of Washington (Seattle) and a crisis communications advisor.

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