Lean Customer Development (häftad)
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Format
E-bok
Filformat
PDF med LCP-kryptering (0.0 MB)
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Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
240
Utgivningsdatum
2017-08-30
Förlag
O'Reilly Media
ISBN
9781492023777

Lean Customer Development E-bok

Building Products Your Customers Will Buy

av Cindy Alvarez
E-bok (PDF, LCP),  Engelska, 2017-08-30
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Finns även som
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development researchbefore you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, youll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but theyll help you reach the "ah-ha!" moments that inspire truly great products.Validate or invalidate your hypothesis by talking to the right peopleLearn how to conduct successful customer interviews play-by-playDetect a customers behaviors, pain points, and constraintsTurn interview insights into Minimum Viable Products to validate what customers will use and buyAdapt customer development strategies for large companies, conservative industries, and existing products

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