Managing the sales organization : for the digital age

Name: Managing the sales organization : for the digital age
Price: 243.00 SEK
Availability: InStock
Author: Erik Skog, Anders Sahlgren
ISBN: 9789198511604

av Erik Skog, Anders Sahlgren

Häftad, Engelska, 2019-01-24

243

Köp

Spara som favorit

Skickas från oss inom 5-8 vardagar.
Fri frakt över 249 kr för privatkunder i Sverige.

How to increase the sales performance is a key question in most sales organizations. The perspective of this book is what the implications are for those managing the sales organizations in the digital age. Today, there are many new ways in approaching and servicing customers, complementing the personal approach of a sales force. Taking this into consideration, the book describes which areas to address and what tools are available for management to improve performance in their sales organizations. The models described are proven and based on academic research, as well as the authors' extensive experience from managing successful sales organizations and as management consultants. You will find practical examples how companies have solved various challenges in real life, as well as explanations of why it works with reference to marketing models, organizational theory and psychology. "I have taught strategy at the Stockholm School of Economics for 35 years, and it has struck me many times how little of the subject sales and its organization that is covered in the curriculum - in my own school as well as in other universities. This comprehensive and important book fills this gap." Dr Orjan Solvell Professor of International Business at the Stockholm School of Economics, Senior Associate at the Institute for Strategy and Competitiveness at Harvard Business School

Passar bra ihop

De som köpt den här boken har ofta också köpt Simple Path to Wealth (Revised & Expanded 2025 ... av Jl Collins, Jl Collins (inbunden).

Köp båda 2 för 591 kr

Managing the Sales Organization : For the Digitial Age

Anders Sahlgren, Erik Skog

How to increase the sales performance is a key question in most sales organizations. The perspective of this book is what the implications are for those managing the sales organizations in the digital age. Today, there are many new ways in approac...

238

Ladda ned

Laddas ned direkt