Rhetorical and Critical Approaches to Public Relations II (inbunden)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Serie
Routledge Communication Series
Antal sidor
392
Utgivningsdatum
2009-02-19
Upplaga
2
Förlag
Taylor & Francis Inc
Medarbetare
Waymer, Damion (Virginia Tech, USA) (red.)
Dimensioner
226 x 152 x 23 mm
Vikt
545 g
ISBN
9780805864243

Rhetorical and Critical Approaches to Public Relations II

av Robert L Heath, Elizabeth L Toth, Damion Waymer, Robert L Heath, Elizabeth L Toth
Häftad,  Engelska, 2009-02-19
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This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

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Fler böcker av författarna

Robert L Heath, Elizabeth L Toth, Damion Waymer, Robert L Heath, Elizabeth L Toth

Övrig information

Heath, Robert L.; Toth, Elizabeth L.; Waymer, Damion

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