Frank Bettger's How I Raised Myself from Failure to Success in Selling (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
128
Utgivningsdatum
2010-01-04
Förlag
Infinite Ideas Limited
Dimensioner
201 x 132 x 19 mm
Vikt
136 g
Antal komponenter
1
ISBN
9781906821319

Frank Bettger's How I Raised Myself from Failure to Success in Selling

A modern-day interpretation of a self-help classic

av Karen McCreadie
Häftad,  Engelska, 2010-01-04

Slutsåld

Frank Bettger's life is a classic rags-to-riches tale. As a child Bettger earned money to feed his family by selling newspapers on street corners, and he left school when he was only fourteen. His career as a professional baseball player was short-lived and he spent several years unsuccessfully trying to sell insurance. Yet despite his deprived background by the time he was forty Frank Bettger was one of the most highly-paid salesmen in America. His momentous decision to undergo a complete personal transformation by putting enthusiasm into everything he did helped him achieve legendary status as an insurance salesman. His 1947 book How I Raised Myself from Failure to Success in Selling reveals the secrets of his phenomenal transformation, and is a best-seller to this day. In this inspiring new interpretation Karen McCreadie demonstrates why Bettger's ideas are still relevant. Twenty-first century readers will discover: * Why honesty really is the best policy; * How enthusiasm can be infectious; * The importance of creating confidence; * Why smiling and sales go hand-in-hand; * How to always remember your clients and make sure that they always remember you. McCreadie explains why selling is still ultimately about people rather than business. This lucid, concise and jargon-free book shows you how you can adopt Bettger's original techniques and become a real sales ace. Frank Bettger's How I Raised Myself from Failure to Success in Selling illustrates the timeless nature of Bettger's insights into the sales process and human nature by bringing them to life with modern examples. This brilliant interpretation of How I Raised Myself From Failure To Success in Selling is an inspiring reworking of one of the most influential sales books ever written.

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Fler böcker av Karen McCreadie

Övrig information

Karen McCreadie has written books for business executives and international speakers on topics ranging from sales, coaching and wealth creation to the mind/body connection and psychological profiling. She is the author of Adam Smith's The Wealth of Nations, Frank Bettger's How I Raised Myself From Failure to Success, George S. Clason's The Richest Man in Babylon, Napoleon Hill's Think and Grow Rich, Robert Collier's The Secret of the Ages and Sun Tzu's The Art of War.

Innehållsförteckning

Introduction 1. Lazy gets you nowhere 2. Act as if 3. Find the opportunity in adversity 4. The power of coincidence 5. Anchor enthusiasm into the way you operate 6. If you want to improve something - measure it 7. Devil's in the detail 8. Just do it! 9. Speak your way to success 10. Self-organisation 11. Find out what people want and help them get it 12. Keep on learning 13. Don't talk about yourself 14. Make appointments and be prepared 15. What is the key issue? 16. Ask questions 17. Explode dynamite and arouse fear 18. Create confidence 19. Express honest appreciation 20. Assume a close 21. Put you in the interview 22. Set goals 23. Don't argue 24. The importance of 'why?' 25. The power of silence 26. Honesty really is the best policy 27. Admit your faults 28. Know your business 29. Praise your competitors 30. Don't exaggerate your offering 31. Find reliable witnesses 32. Dress to impress 33. Smile! 34. Action follows feeling 35. How to remember names and faces 36. Master the art of brevity 37. Admit when you're scared 38. The sale before the sale 39. Be respectful of the gatekeepers 40. Practice makes perfect 41. Demonstrate your product or service 42. Never forget a customer; never let a customer forget you 43. Source new leads from past clients 44. Appeal for action 45. Gather momentum 46. Positive expectation 47. Assess your failures 48. Thoughts tend to pass into action 49. Discipline 50. Foster indifference 51. Have courage 52. Franklin's thirteen subjects Conclusion Reference material Index

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