Business of Changing the World

Inbunden, Engelska, 2006

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Beskrivning

All across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering turnover, and heightening brand recognition. In The Business of Changing the World, Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits.

This inspiring collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities CEOs must possess in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn.

These are just a few of the extraordinary leaders you'll hear from:

Michael Dell explains how making a commitment to environmentally sustainable products isn't just the right thing to do-it makes good business sense
Alan Hassenfeld, the chairman of Hasbro-a pioneer of the integrated corporation-shares why he believes he owes a “debt” to the children of the world and how Hasbro expanded its reach beyond the playroom
UPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core values
Timberland president and CEO Jeffrey Swartz tells how, by integrating social justice into its business model, the company represents the apex in innovation in CSR
Michael Milken reveals how applying best business approaches to healthcare and education can have a positive impact on the U.S. economy

In The Business of Changing the World, these trailblazers reveal why your company can-and should-start making the world a better place.

Produktinformation

Utgivningsdatum:2006-10-16
Mått:154 x 231 x 29 mm
Vikt:607 g
Format:Inbunden
Språk:Engelska
Antal sidor:304
Förlag:McGraw-Hill Education
ISBN:9780071481519

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap

Mer om författaren

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Innehållsförteckning

Foreword by Charles H. MooreIntroduction by mMarcBenioffA Family Tradition: HasbroWhy Give: Alan HassenfeldDelivering on its Legacy: UPSRemerbRememberingasey: Mike EskewHow to Make Boots and Save the World: TimberlandA Sharing of Strength:Jeff SwartzA Direct Approach: DellThe Return of Leading Responsibility: Michael Dell & Kevin RollinsManaging the most Important Assets: Citizens BankLiving by Our Credo: Larry FishGiving Back in the Good Times and the Bad: Levi Strauss & Co.Profits Through Principles: Phil MarineauA Transferring of Skills: The Milken InstituteAn Investment in Human Capital: Michael MilkenIngredients for Success: SafewayMaking a Difference-An Ingredient of Life: Steve BurdHealthy Choices: GlaxoSmithKlineGoing Beyond Commercial Transactions:Jean-Pierre GarnierPredicting--and Changing--the Future: IntelTeach to the Future: Craig BarrettServing the People: StarbucksGuided by Principles: Jim DonaldConnecting the Company to the Community: Cisco SystemsBuilding Networks in the Community: John MorgridgeBuilding Hospitality in our Communities: Carlson CompaniesFounding Fathers: Marilyn Carlson NelsonLeading CSR in Japan: NECEmpowered by the Community: Akinobu KanasugiCreating Forums for Change: World Economic ForumSustainable Capitalism: Klaus SchwabThe Everyday Philanthropist: Working AssetsConsumerism with a Conscience: Laura ScherRevolutionizing How We Give Back: RevolutionA Hybrid Approach to Business and Philanthropy: Steve CaseWitness to the World: Peter GabrielA Voice for the Voiceless: Peter GabrielAcknowledgements