Retail 101: The Guide to Managing and Marketing Your Retail Business

Häftad, Engelska, 2014

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Beskrivning

YOU CAN COMPETE WITH THE BIG-BOX STORES!

Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way.

"The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail

"While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer

"If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA

Produktinformation

Utgivningsdatum:2014-07-16
Mått:156 x 228 x 14 mm
Vikt:372 g
Format:Häftad
Språk:Engelska
Antal sidor:272
Förlag:McGraw-Hill Education
ISBN:9780071840149

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

NICOLE LEINBACH REYHLE is the founder of Retail Minded, the nation's only retail lifestyle publication. She is also the cofounder of the Independent Retailer Conference. JASON A. PRESCOTT, CEO of JP Communications, Inc., is the innovator behind the top wholesale and manufacturer trade platforms TopTenWholesale.com and Manufacturer.com. He is the author of Wholesale 101.

Innehållsförteckning

AcknowledgementsIntroductionPart 1: Being Indie in a Big Box WorldChapter 1: Standing Out Among the CrowdAction Guide Chapter 2: Stepping Outside Your Comfort ZoneHabits of Successful Retailers Action Guide Chapter 3: Leaning On Outside OrganizationsGetting Involved With Outside Organizations Benefits That Organizations May Offer Action Guide Chapter 4: Identifying Your Unique Store StoryCreating an Inventory Assortment That Stands OutThe Unique Traits of Your Store General Interview Questions for Potential Employees Action Guide Part II: Practical Steps to Increase Your Store Visibility and Sales Chapter 5: Sourcing Products through Trade Shows and the Internet The Benefits of Sourcing as a RetailerWorking with WholesalersUnderstanding the Value of Trade ShowsManaging Orders Placed at Shows Utilizing Online Sourcing PlatformsAction GuideChapter 6: Buying For Customer vs. YourselfUnderstanding the Basics of Retail Math Introducing Customer Feedback for Inventory Management Using Point of Sale to Help Manage Inventory Action Guide Chapter 7: Selling Your Products Introducing and Managing Store Events Highlighting Inventory through Displays Using Modern Technology in Your StoreIdentifying If Mobile Commerce Matters Action Guide Chapter 8: Applying Press and Marketing to Your Business Using Email to Communicate Store Messages Using the Internet as a Marketing PlatformResources Every Independent Retailer Should Know AboutAction Guide Part III: Making a Mark in the EconomyChapter 9: Making Your Presence Online Embracing E-CommerceSocial Media in Today’s Retail MarketplaceAction Guide Chapter 10: Taking Part in Shop Local Initiatives Understanding Buy Local CampaignsFinding Success Through Small Business Saturday Introducing Commerce and Charity Action Guide Chapter 11: A Crystal Ball for Independent Retailers The Future of Independent Retail The Future Beyond TechnologyWhen Retail Isn’t In Your Future Parting Words from Jason PrescottParting Words from Nicole Leinbach Reyhle Conclusion Appendix A: Resources for Independent RetailersAppendix B: Common Retail Terms and Definitions