Sustainability Effect

Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt ''hot topics'' for today''s business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world''s largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.