Raising a Ladder to the Moon

The Complexities of Corporate Social and Environmental Responsibility

AvM. McIntosh

Inbunden, Engelska, 2003

572 kr

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Beskrivning

Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at the end of the nineteenth century. It is used in this book to illuminate the challenges and opportunities that are inherent in the development of corporations as socially and environmentally responsible 'citizens' at the beginning of the twenty-first century. With reference to companies such as Macdonald's, Deutsche Bank, Coca-Cola, Royal Dutch / Shell, BP, Wal-Mart, and Unilever, Raising a Ladder to the Moon argues that in order to re-engage with the world, and solve some of the problems created by globalisation, we must re-see it. We must now see it in the light of its complexities. We have succeeded in creating social systems that create and destroy, that bind us together in common purpose and that set us against each other. Our corporations stand as monuments to our success at building social structures, but they are neither people nor machines. They are alive. They are complex, adaptive systems that can take on a life of their own. We need to embrace that complexity.

Produktinformation

Utgivningsdatum:2003-06-03
Mått:152 x 229 x 19 mm
Vikt:380 g
Format:Inbunden
Språk:Engelska
Antal sidor:146
Upplaga:2003
Förlag:Palgrave Macmillan
ISBN:9780333962701

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap
Affärsstrategi inom Ekonomi och Ledarskap
Affärsetik inom Ekonomi och Ledarskap

Mer om författaren

DR MALCOLM McINTOSH is the Visiting Professor of Corporate Citizenship at the University of Bath, England, General Editor of the Journal of Corporate Citizenship and Editor of Visions of Ethical Business. He is an expert in corporate citizenship, accountability and sustainability.

Innehållsförteckning

Introduction The Complexity of People, Planet and Corporate Responsibility The Ecology of Corporate Citizenship Sustainability Corporate Responsibility, Synchronicity and Complexity The Complex Business of Modelling Corporate Responsibility Complex Model For Analysing Corporate Responsibility Issues

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