Limin Wang, Jim Slater, Roger Strange

'...the book is a useful contribution to a growing volume of literature in the field.' - Transnational Corporations'The editors are to be congratulated for their care and skill in insuring the lucid exposition of the entire volume and their careful scrutiny of the contents.' - Transitional Corporations

• Introduction 1 Trade and investment in China Section I The trade and investment environment 2 Foreign trade and investment: policy reforms in China in the mid-1990s 3 EU trade policy towards China 4 Regionalism in Asia and its impact on Sino-European trade 5 Europe’s role in the transfer of technology to China 6 The technology intensiveness of China’s trade with the European Union Section II Industry studies 7 European involvement in the automotive industry in China 8 Kids’ stuff: the organisation and politics of the China-EU trade in toys 9 The persistence of key capabilities in flexible production networks: the watch industry in Switzerland and Hong Kong/China 10 European multinational strategy in telecommunications services in China 11 The choice of market-servicing mode for European banks in China 12 The insurance industry in China: the experience of European, US and Japanese firms Section III Future prospects and conclusions 13 Outward investment from China 14 Conclusions: an assessment of the strengths of the current and the future economic relationships between China and Europe

Limin Wang, Jim Slater, Roger Strange

'...the book is a useful contribution to a growing volume of literature in the field.' - Transnational Corporations'The editors are to be congratulated for their care and skill in insuring the lucid exposition of the entire volume and their careful scrutiny of the contents.' - Transitional Corporations

• Introduction 1 Trade and investment in China Section I The trade and investment environment 2 Foreign trade and investment: policy reforms in China in the mid-1990s 3 EU trade policy towards China 4 Regionalism in Asia and its impact on Sino-European trade 5 Europe’s role in the transfer of technology to China 6 The technology intensiveness of China’s trade with the European Union Section II Industry studies 7 European involvement in the automotive industry in China 8 Kids’ stuff: the organisation and politics of the China-EU trade in toys 9 The persistence of key capabilities in flexible production networks: the watch industry in Switzerland and Hong Kong/China 10 European multinational strategy in telecommunications services in China 11 The choice of market-servicing mode for European banks in China 12 The insurance industry in China: the experience of European, US and Japanese firms Section III Future prospects and conclusions 13 Outward investment from China 14 Conclusions: an assessment of the strengths of the current and the future economic relationships between China and Europe