JOEL COMM is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel’s current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of The AdSense Code, Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs, and Twitter Power. Joel lives with his family in Loveland, Colorado. Visit www.joelcomm.com for more information.

"This is a savvy quick read that provides all the fundamentals of success for an online business. Comm seeks to provide the exact tools for making an online business a "money button" in the immediate technology world and business climate. He's especially tuned in to the profit points of social networking, blogging and message boards - all hot routes to getting a business attention. A chapter of several case studies showcases all his tactics." (Book News Inc, November 2010)

• Foreword ixIntroduction—Creating Your Personal KaChing Button xiChapter 1 The New Web Order—How the Internet Has Brought Opportunity to Everybody 1So, Just How Easy is It to Begin Building a Web Site? 4From Blogging to KaChing 8Chapter 2 Your Uniqueness Equals Cash 13Choosing Your Niche 15The Value of Your Niche—How Keywording Can Boost the Price of Your Passion 20Niches are Nice, but Micro-Niches Create Nicer KaChings 23You’re Not That Unique—Building Your Community 25The Seven Keys to Success 29Chapter 3 Content is Not King . . . It is KaChing! 38You Don’t Have to Be a Writer to Write Valuable Content 39Seven Content Types that Go KaChing 42It’s Not Just What You Say, It’s How You Say It 51Ghost and Guest Writers 51Turning Your Content into KaChing 53Chapter 4 Information Products—Selling Your Knowledge 83Creating Killer Ideas for Your Information Products 86Creating the Product 90Writing Copy that Sells 106Recruiting Your Affiliate Sales Team 110Add a Shopping Cart to Your Site 113The Big Launch! 114Chapter 5 Earning from Affiliate Programs 123So, What Exactly is an Affiliate? 125Choosing Merchants That Match Your Market 126Choosing the Products that People Want 130Strategies for Affiliate Success 133What The FTC’s Guidelines Means for Affiliates 153Chapter 6 Membership Sites—Turning Your Internet Business into a Passive Revenue Machine 159What is a Membership Site? 160What Do Online Membership Sites Have to Offer? 161Pricing Your Membership: How Much is Too Much? 165Creating Your Membership Site the Easy Way 167Chapter 7 Coaching Programs 174What is Coaching? 175Strategies for Branding 177How to Do PR for Mass Impact 183Getting Started: Low-End Coaching 191Kicking It Up: High-End Coaching 195Chapter 8 Case Studies 200Content Sites 201Affiliate-Supported Sites 208Information Products 211Subscription Sites 215Branding 216Coaching 218Conclusion 220Other books by Joel Comm 223Index 225

JOEL COMM is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel’s current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of The AdSense Code, Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs, and Twitter Power. Joel lives with his family in Loveland, Colorado. Visit www.joelcomm.com for more information.

"This is a savvy quick read that provides all the fundamentals of success for an online business. Comm seeks to provide the exact tools for making an online business a "money button" in the immediate technology world and business climate. He's especially tuned in to the profit points of social networking, blogging and message boards - all hot routes to getting a business attention. A chapter of several case studies showcases all his tactics." (Book News Inc, November 2010)

• Foreword ixIntroduction—Creating Your Personal KaChing Button xiChapter 1 The New Web Order—How the Internet Has Brought Opportunity to Everybody 1So, Just How Easy is It to Begin Building a Web Site? 4From Blogging to KaChing 8Chapter 2 Your Uniqueness Equals Cash 13Choosing Your Niche 15The Value of Your Niche—How Keywording Can Boost the Price of Your Passion 20Niches are Nice, but Micro-Niches Create Nicer KaChings 23You’re Not That Unique—Building Your Community 25The Seven Keys to Success 29Chapter 3 Content is Not King . . . It is KaChing! 38You Don’t Have to Be a Writer to Write Valuable Content 39Seven Content Types that Go KaChing 42It’s Not Just What You Say, It’s How You Say It 51Ghost and Guest Writers 51Turning Your Content into KaChing 53Chapter 4 Information Products—Selling Your Knowledge 83Creating Killer Ideas for Your Information Products 86Creating the Product 90Writing Copy that Sells 106Recruiting Your Affiliate Sales Team 110Add a Shopping Cart to Your Site 113The Big Launch! 114Chapter 5 Earning from Affiliate Programs 123So, What Exactly is an Affiliate? 125Choosing Merchants That Match Your Market 126Choosing the Products that People Want 130Strategies for Affiliate Success 133What The FTC’s Guidelines Means for Affiliates 153Chapter 6 Membership Sites—Turning Your Internet Business into a Passive Revenue Machine 159What is a Membership Site? 160What Do Online Membership Sites Have to Offer? 161Pricing Your Membership: How Much is Too Much? 165Creating Your Membership Site the Easy Way 167Chapter 7 Coaching Programs 174What is Coaching? 175Strategies for Branding 177How to Do PR for Mass Impact 183Getting Started: Low-End Coaching 191Kicking It Up: High-End Coaching 195Chapter 8 Case Studies 200Content Sites 201Affiliate-Supported Sites 208Information Products 211Subscription Sites 215Branding 216Coaching 218Conclusion 220Other books by Joel Comm 223Index 225

JOEL COMM is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel’s current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of The AdSense Code, Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs, and Twitter Power. Joel lives with his family in Loveland, Colorado. Visit www.joelcomm.com for more information.

"This is a savvy quick read that provides all the fundamentals of success for an online business. Comm seeks to provide the exact tools for making an online business a "money button" in the immediate technology world and business climate. He's especially tuned in to the profit points of social networking, blogging and message boards - all hot routes to getting a business attention. A chapter of several case studies showcases all his tactics." (Book News Inc, November 2010)

• Foreword ixIntroduction—Creating Your Personal KaChing Button xiChapter 1 The New Web Order—How the Internet Has Brought Opportunity to Everybody 1So, Just How Easy is It to Begin Building a Web Site? 4From Blogging to KaChing 8Chapter 2 Your Uniqueness Equals Cash 13Choosing Your Niche 15The Value of Your Niche—How Keywording Can Boost the Price of Your Passion 20Niches are Nice, but Micro-Niches Create Nicer KaChings 23You’re Not That Unique—Building Your Community 25The Seven Keys to Success 29Chapter 3 Content is Not King . . . It is KaChing! 38You Don’t Have to Be a Writer to Write Valuable Content 39Seven Content Types that Go KaChing 42It’s Not Just What You Say, It’s How You Say It 51Ghost and Guest Writers 51Turning Your Content into KaChing 53Chapter 4 Information Products—Selling Your Knowledge 83Creating Killer Ideas for Your Information Products 86Creating the Product 90Writing Copy that Sells 106Recruiting Your Affiliate Sales Team 110Add a Shopping Cart to Your Site 113The Big Launch! 114Chapter 5 Earning from Affiliate Programs 123So, What Exactly is an Affiliate? 125Choosing Merchants That Match Your Market 126Choosing the Products that People Want 130Strategies for Affiliate Success 133What The FTC’s Guidelines Means for Affiliates 153Chapter 6 Membership Sites—Turning Your Internet Business into a Passive Revenue Machine 159What is a Membership Site? 160What Do Online Membership Sites Have to Offer? 161Pricing Your Membership: How Much is Too Much? 165Creating Your Membership Site the Easy Way 167Chapter 7 Coaching Programs 174What is Coaching? 175Strategies for Branding 177How to Do PR for Mass Impact 183Getting Started: Low-End Coaching 191Kicking It Up: High-End Coaching 195Chapter 8 Case Studies 200Content Sites 201Affiliate-Supported Sites 208Information Products 211Subscription Sites 215Branding 216Coaching 218Conclusion 220Other books by Joel Comm 223Index 225