Handbook of Public Affairs

Inbunden, Engelska, 2005

3 418 kr

Beställningsvara. Skickas inom 3-6 vardagar. Fri frakt över 249 kr.

Beskrivning

'When the next generation of public affairs practitioners look back to the beginning of the 21st century they will recognise the Handbook of Public Affairs as the cornerstone text on which global practice came to be based' - Tom Spencer, Executive Director, European Centre for Public Affairs

'Excelling in the practice of corporate public affairs in the 21st century will necessitate bringing together two competencies: possessing a solid professional foundation base don time-tested principles, and having the ability to reach beyond the basics by adapting the best current thinking, practices, and models available. Professionals can enhance both competencies by reading the Handbook of Public Affairs'

- Brian Hawkinson, Director Center for Public Affairs Management/Public Affairs Council Washington

'Understanding the imperatives of stakeholders and special interest groups in the public domain is of increasing importance to leaders in both business and politics. However, knowing how to influence these imperatives, and design communications to proactively affect change, is a well sought-after commodity. Public affairs professionals not only understand these dynamics, but constantly strive to ensure continuous improvement in the counsel they provide and in the results they deliver. As more and more people in business, government, NGO and not-for-profit sectors are seeking out the services of public affairs practitioners, this Handbook will help readers gain a better appreciation for strategies and tactics that comprise successful public affairs campaigns'

- Chris Benedetti, President, Public Affairs Association of Canada

'The Handbook is a landmark development in the field of Public Affairs, bringing together in a single volume contributions from key academics and practitioners in the field. It offers a comprehensive overview of the field for the first time and is an essential reference book to underpin practice, teaching and research in the discipline'

- Professor Andrew Lock, Leeds University Business School

'The Handbook of Public Affairs is a comprehensive guide to best knowledge and practices in the field. Everyone – from business school deans to chief executive officers to seasoned public affairs executives – can find information in the Handbook of Public Affairs to help them achieve their reputation- and public policy-related goals'

- Douglas G. Pinkham, President, Public Affairs Council

'For years, there has been a glaring lack of substantive academic literature to underpin the development of the public affairs profession. Throughout his distinguished career, Craig Fleisher has made a vast contribution to filling that void. In the Handbook of Public Affairs, Craig and his co-editor Phil Harris, have brought together the best minds in the field from around the globe to create a text that will surely support the development of new programs and new careers for the public affairs practitioners of tomorrow'

- Randall Pearce, General Manager Ipsos Mackay Public Affairs, Sydney

'The Handbook of Public Affairs will be a valuable resource for the growing number of public affairs practitioners who seek to balance an appreciation of the global evolution of their profession with the 'hands-on' reality of applying core concepts and theories to their organisation's management practices'

- Alexis Lindsay, Director, The Centre for Corporate Public Affairs (Australia)

Public Affairs and particularly government relations/lobbying, have evolved in recent years from a tactic adopted by organizations to amend occasional legislation to become a managerial strategy to achieve competitive advantage.

At the fore-front of research and practice in Public Affairs, this Handbook draws upon the expertise of leading figures in the field to provide a comprehensive overview of a huge growth area in organisations' strategic thinking. Articles evoke pan-national experience and are organised into four sections to help readers navigate issues and draw comparisons. Sections cover:

- investigation into the development and meaning of Public Affairs

- the management and practice of Public Affairs within organisations

- global case studies

- an overview of scholarly developments.

Produktinformation

Utgivningsdatum:2005-06-18
Mått:174 x 246 x 40 mm
Vikt:1 230 g
Format:Inbunden
Språk:Engelska
Antal sidor:616
Upplaga:1
Förlag:SAGE Publications
ISBN:9780761943938

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Professor Phil Harris is Professor Emeritus at the University of Chester and was previously Executive Director of the Business Research Institute and held the Westminster (Grosvenor) Chair in Marketing and Public Affairs. He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Prior to becoming an academic he held positions in the international chemical, and foods industries with ICI and RHM and has chaired or been a board member of the American Marketing Association, Academy of Marketing, and the Australian and New Zealand Marketing Academy. He has advised government on Medium Sized Businesses and Small Business and helped found the Educate North Awards in 2015 and University Enterprise Challenge in 2016 and is very focused on developing high quality entrepreneurs regionally and internationally both in the not for profit, private and public sectors.

Recensioner i media

"Harris and Fleisher amassed an impressive array of authors from academia, business, nonprofit institutions, and government to compare practices in the nascent field of public affairs in the US, Canada, Europe, and Australia. . . . Chapters are organized around the global environment of public affairs and lobbying as uniquely practiced by broadcasters, manufacturers, community and environmental advocates, and political marketers in different countries. . . .Highly Recommended."

Innehållsförteckning

Forewords - Douglas G Pinkham and Lord Tom McNallyIntroduction - Phil Harris and Craig S FleisherThe Development of a Sub-Discipline and Major Area of ResearchPART ONE: THE ENVIRONMENTS OF PUBLIC AFFAIRSThe Global Development of Public Affairs - Craig S FleisherPublic Affairs in North America - John M HolcombUS Origins and DevelopmentThe History and Development of Public Affairs in the European Union and United Kingdom - Robin PedlerThe External Environment of Public Affairs in North America - William D ObermanPublic Policy Process and InstitutionsThe External Environment of Public Affairs in the European Union and United Kingdom - Thomas SpencerPublic Policy Process and InstitutionsThe Internal Environment of Public Affairs - Brian HawkinsonOrganization, Process and SystemsThe Management of Public Affairs in the United Kingdom - Phil HarrisPART TWO: TOOLS, TECHNIQUES AND ORGANIZING FOR PUBLIC AFFAIRSThe Tools and Techniques of Public Affairs - Amy Showalter and Craig S FleisherThe Human Resource Dimensions of Public Affairs - Patrick ShawStaffing, Training, Career Paths, Competencies and SalariesMeasurement and Evaluation of Public Affairs Process and Performance - Craig S FleisherInformation Systems and Technology in Public Affairs - Edward A Grefe and Scott A CastlemanThe Organization and Structuring of Public Affairs - Martin B MeznarPART THREE: CASE STUDIES IN PUBLIC AFFAIRSManaging Government Relations in the European Union - Rinus Van SchendelenThe Rise of NGOs in the EU - Simon TitleyLobbying in the United Kingdom - Phil Harris and Irene HarrisA UK Case - Leighton AndrewsLobbying for a New BBC CharterLobbying by US Beer Wholesalers - Connor MagrathLobbying in the United States - Clive S ThomasAn Overview for Students, Scholars and PractitionersLobbying in the United States - Burdett LoomisAn Industry MaturesStakeholder Relationships in Canada - James Shaw and Patrick ShawIn Partnership with the CommunityAn Integrated Model - Geoff AllenThe Evolution of Public Affairs Down UnderEmerging Markets - Andreas Lederer, Niombo Lomba and Christian ScheucherPublic Affairs in Germany and AustriaPolitical Marketing and Public Affairs - Bruce I NewmanPART FOUR: SCHOLARSHIP AND THEORY BUILDING IN PUBLIC AFFAIRS`Theories′ and Theoretical Roots of Public Affairs - Duane WindsorManaging Business Political Advocacy in the United States - Gerry KeimOpportunities for Improved EffectivenessPublic Affairs and the Governance Challenge - John M HolcombPolicy Actors and Corporate Reforms 2001-04The Empirical Study of Public Affairs - Jennifer J GriffinA Review and SynthesisIssue Management - Pursey P M A R HeugensCore Understandings and Scholarly DevelopmentStakeholder Management - Archie B CarrollBackground and AdvancesEducating Present and Future Public Affairs Practitioners - Craig S FleisherModel ProgramsPublic Affairs, Corporate Scandals and Regulation - John M HolcombPolicy Actors and Actions