Fashion Marketing
Gordon Wills, David Midgley, Martin Christopher, Roy Hayhurst
Inbunden, 2024
2 157 kr
Organizational Design for Marketing Futures
Inbunden, Engelska, 2018
Del i serien Routledge Library Editions: Management
2 163 kr
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Beskrivning
This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance. By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.
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