Mattel Archive

Mattel

Inbunden, Engelska, 2025

598 kr

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Beskrivning

An original and definitive illustrated history of Mattel, told playfully through the pages of the beautifully designed catalogs with which it announced the introduction of its iconic toys. A book that will tug nostalgic heartstrings, and a treasure trove of vintage graphics and illustrations for design lovers.Celebrating eighty years of the most influential toy company in the world, this landmark publication is a captivating journey through the vibrant history of Mattel, a name synonymous with imagination and creativity for generations. Beautifully illustrated with full pages from Mattel’s original printed catalogs—design objects in themselves, with a wealth of imagery and typography that reflects the style of each passing decade—the book chronicles the evolution of the company from its humble beginnings in 1945 to its status today as a global leader in the toy industry.Encompassing the evolution of a remarkable archive of toys—with special focus on those universal icons of childhood, Barbie, Hot Wheels, and Fisher-Price—the book reveals behind-the-scenes stories of the visionaries who brought these toys to life, and explores the cultural impact they have had on children and families worldwide.The Mattel Archive not only celebrates the toys themselves but also the memories they’ve created. Perfect for toy enthusiasts, collectors, and anyone with a sense of wonder, this book invites readers to rediscover the magic of play and the lasting legacy of Mattel—where every toy tells a story.

Produktinformation

Utgivningsdatum:2025-10-14
Mått:300 x 40 x 240 mm
Vikt:2 260 g
Format:Inbunden
Språk:Engelska
Antal sidor:352
Förlag:Rizzoli International Publications
Medarbetare:Ynon Kreiz
ISBN:9780847875894

Utforska kategorier

Antikviteter och samlarobjekt inom Sport, fritid och hobby

Mer om författaren

Ynon Kreiz is CEO of Mattel Inc.

Recensioner i media

The Grand Tourist Holiday Gift Guide: "...offers a full-color trip through eight decades of American toy history, with reprints of original Mattel catalogs dating back to the ’50s. From the company that gave the world Barbie, Hot Wheels, American Girl, and Fisher-Price, it’s a dose of nostalgia accompanied by gorgeous bold graphics and retro typefaces. ""...a decade-by-decade cataloging of forgotten toys and Barbie makeovers. Ideal for anyone who misses the old Sears holiday catalog." — CHICAGO TRIBUNE"What a wonderful journey back in time made even more enjoyable by the vintage images and photos, accompanying text and even the smell of the ink on the paper.Soak it up and enjoy a step back to your childhood and the excitement you felt when looking at the toys Mattel produced." — BOYCE MCCLAIN COLLECTOR'S CORNER"With special focus on childhood icons such as Barbie, Hot Wheels, and Fisher-Price, it reveals the behind-the-scenes stories of the visionaries who shaped generations. Both nostalgic and thoughtful, this volume invites readers to rediscover the magic of play and the enduring legacy of Mattel." — CURATED TEXAN