Clinton O. Longenecker is the Stranahan Professor of Leadership and Organizational Excellence in the College of Business Administration at the University of Toledo. He is a frequent speaker, corporate consultant, and media source, and was chosen as Entrepreneur of the Year by Ernst & Young in 2004.Greg R. Papp is president of Cube Culture Corporation, a consulting firm specializing in performance improvement. He was formerly controller of Aeroquip-Vickers Corporation.Timothy C. Stansfield is president of IET, Inc., a manufacturing consulting firm that has worked with 1400 manufacturing plants over 20 years. Tim was selected as Entrepreneur of the Year by Ernst & Young.

• Foreword xiMarvin LewisPrologue: Speed and Execution Are the Keys to Success 11 The Two-Minute Drill Mind-Set: Eight Winning Principles Business Leaders Can Learn from the Great Game of Football 15Football Example: UT vs. Pitt, 2003Business Example: Problems with Six Sigma2 You Are the Quarterback: Leading Your Organization to Improve 39Football Example: Broncos vs. Browns, 1987Business Example: Poor leadership at a distribution center3 Know the Score and Defi ne Winning: How Is Your Organization Really Performing, and What Do You Really Want to Achieve? 67Football Example: USC vs. Notre Dame, 2005Business Example: Improving new product delivery time and quality4 Create Your Scouting Report and Game-Day Match-Ups: Identify Potential Opponents to Change 91Football Example: Dolphins vs. Jets, 1994Business Example: Improving a company's price-quoting system5 Create an Extreme Focus and a Sense of Urgency: A Plan for Implementing Rapid Change 113Football Example: Patriots vs. Panthers, 2004 Super BowlBusiness Example: Natural gas shortage crisis6 Develop Your Winning Two-Minute Drill Package: Get the Right Players on the Field and Take Ownership of the Plan 135Football Example: 49ers vs. Bengals, 1989 Super BowlBusiness Example: TMS Engineering7 Snap the Ball and Execute the Right Plays: Execution Is Critical to Improvement 161Football Example: Titans vs. Rams, 2000 Super BowlBusiness Example: CTSK Industries’ cost-cutting measures8 Close Out the Game, Then Celebrate: Don't Reward "Victory" Until You See Truly Lasting Success 191Football Example: Kentucky vs. LSU, 2002Business Example: Kingswood Valley Healthcare9 Conduct a Postgame Press Conference and Analysis: Review Your Successes So That You and Others Can Do Even Better in the Future 215Football Example: Indianapolis Colt postgame press conference (after playing New York Jets), 2006Business Example: Tri-X CorporationEpilogue: Winning Is Better Than Losing 239Endnotes 251Acknowledgments 255About the Authors 257Index 261

Clinton O. Longenecker is the Stranahan Professor of Leadership and Organizational Excellence in the College of Business Administration at the University of Toledo. He is a frequent speaker, corporate consultant, and media source, and was chosen as Entrepreneur of the Year by Ernst & Young in 2004.Greg R. Papp is president of Cube Culture Corporation, a consulting firm specializing in performance improvement. He was formerly controller of Aeroquip-Vickers Corporation.Timothy C. Stansfield is president of IET, Inc., a manufacturing consulting firm that has worked with 1400 manufacturing plants over 20 years. Tim was selected as Entrepreneur of the Year by Ernst & Young.

• Foreword xiMarvin LewisPrologue: Speed and Execution Are the Keys to Success 11 The Two-Minute Drill Mind-Set: Eight Winning Principles Business Leaders Can Learn from the Great Game of Football 15Football Example: UT vs. Pitt, 2003Business Example: Problems with Six Sigma2 You Are the Quarterback: Leading Your Organization to Improve 39Football Example: Broncos vs. Browns, 1987Business Example: Poor leadership at a distribution center3 Know the Score and Defi ne Winning: How Is Your Organization Really Performing, and What Do You Really Want to Achieve? 67Football Example: USC vs. Notre Dame, 2005Business Example: Improving new product delivery time and quality4 Create Your Scouting Report and Game-Day Match-Ups: Identify Potential Opponents to Change 91Football Example: Dolphins vs. Jets, 1994Business Example: Improving a company's price-quoting system5 Create an Extreme Focus and a Sense of Urgency: A Plan for Implementing Rapid Change 113Football Example: Patriots vs. Panthers, 2004 Super BowlBusiness Example: Natural gas shortage crisis6 Develop Your Winning Two-Minute Drill Package: Get the Right Players on the Field and Take Ownership of the Plan 135Football Example: 49ers vs. Bengals, 1989 Super BowlBusiness Example: TMS Engineering7 Snap the Ball and Execute the Right Plays: Execution Is Critical to Improvement 161Football Example: Titans vs. Rams, 2000 Super BowlBusiness Example: CTSK Industries’ cost-cutting measures8 Close Out the Game, Then Celebrate: Don't Reward "Victory" Until You See Truly Lasting Success 191Football Example: Kentucky vs. LSU, 2002Business Example: Kingswood Valley Healthcare9 Conduct a Postgame Press Conference and Analysis: Review Your Successes So That You and Others Can Do Even Better in the Future 215Football Example: Indianapolis Colt postgame press conference (after playing New York Jets), 2006Business Example: Tri-X CorporationEpilogue: Winning Is Better Than Losing 239Endnotes 251Acknowledgments 255About the Authors 257Index 261

Clinton O. Longenecker is the Stranahan Professor of Leadership and Organizational Excellence in the College of Business Administration at the University of Toledo. He is a frequent speaker, corporate consultant, and media source, and was chosen as Entrepreneur of the Year by Ernst & Young in 2004.Greg R. Papp is president of Cube Culture Corporation, a consulting firm specializing in performance improvement. He was formerly controller of Aeroquip-Vickers Corporation.Timothy C. Stansfield is president of IET, Inc., a manufacturing consulting firm that has worked with 1400 manufacturing plants over 20 years. Tim was selected as Entrepreneur of the Year by Ernst & Young.

• Foreword xiMarvin LewisPrologue: Speed and Execution Are the Keys to Success 11 The Two-Minute Drill Mind-Set: Eight Winning Principles Business Leaders Can Learn from the Great Game of Football 15Football Example: UT vs. Pitt, 2003Business Example: Problems with Six Sigma2 You Are the Quarterback: Leading Your Organization to Improve 39Football Example: Broncos vs. Browns, 1987Business Example: Poor leadership at a distribution center3 Know the Score and Defi ne Winning: How Is Your Organization Really Performing, and What Do You Really Want to Achieve? 67Football Example: USC vs. Notre Dame, 2005Business Example: Improving new product delivery time and quality4 Create Your Scouting Report and Game-Day Match-Ups: Identify Potential Opponents to Change 91Football Example: Dolphins vs. Jets, 1994Business Example: Improving a company's price-quoting system5 Create an Extreme Focus and a Sense of Urgency: A Plan for Implementing Rapid Change 113Football Example: Patriots vs. Panthers, 2004 Super BowlBusiness Example: Natural gas shortage crisis6 Develop Your Winning Two-Minute Drill Package: Get the Right Players on the Field and Take Ownership of the Plan 135Football Example: 49ers vs. Bengals, 1989 Super BowlBusiness Example: TMS Engineering7 Snap the Ball and Execute the Right Plays: Execution Is Critical to Improvement 161Football Example: Titans vs. Rams, 2000 Super BowlBusiness Example: CTSK Industries’ cost-cutting measures8 Close Out the Game, Then Celebrate: Don't Reward "Victory" Until You See Truly Lasting Success 191Football Example: Kentucky vs. LSU, 2002Business Example: Kingswood Valley Healthcare9 Conduct a Postgame Press Conference and Analysis: Review Your Successes So That You and Others Can Do Even Better in the Future 215Football Example: Indianapolis Colt postgame press conference (after playing New York Jets), 2006Business Example: Tri-X CorporationEpilogue: Winning Is Better Than Losing 239Endnotes 251Acknowledgments 255About the Authors 257Index 261