Larry E. Greiner Larry E. Greiner is professor of management and organization at the Marshall School of Business at the University of Southern California. Thomas G. Cummings is professor and chair of the Department of Management and Organization at the University of Southern California.

• Preface viiThe Authors xi1. Demise of Strategic Planning and Its Dynamic Replacement 12. Lessons from Experience 173. Lessons from Strategy Knowledge 314. Building a Strategic System 435. Making a Strategic Assessment 576. Crafting a Strategic Statement 677. Using Guided Involvement 978. Leading, Changing, and Following-Up in Real Time 1199. Facilitating Real-Time Strategy: A New Role for Consultants 13710. Real-Time Issues FAQ 15311. Last Words on Underlying Themes 163Appendix A: Coast Yellow Pages—A Research Case Study 169Appendix B: Gamma Bank—A Research Case Study 185Appendix C: Petrofuels Energy—A Research Case Study 193Appendix D: Johnson & Johnson Statement of Strategic Direction 211References 213Index 221

Larry E. Greiner Larry E. Greiner is professor of management and organization at the Marshall School of Business at the University of Southern California. Thomas G. Cummings is professor and chair of the Department of Management and Organization at the University of Southern California.

• Preface viiThe Authors xi1. Demise of Strategic Planning and Its Dynamic Replacement 12. Lessons from Experience 173. Lessons from Strategy Knowledge 314. Building a Strategic System 435. Making a Strategic Assessment 576. Crafting a Strategic Statement 677. Using Guided Involvement 978. Leading, Changing, and Following-Up in Real Time 1199. Facilitating Real-Time Strategy: A New Role for Consultants 13710. Real-Time Issues FAQ 15311. Last Words on Underlying Themes 163Appendix A: Coast Yellow Pages—A Research Case Study 169Appendix B: Gamma Bank—A Research Case Study 185Appendix C: Petrofuels Energy—A Research Case Study 193Appendix D: Johnson & Johnson Statement of Strategic Direction 211References 213Index 221

Larry E. Greiner Larry E. Greiner is professor of management and organization at the Marshall School of Business at the University of Southern California. Thomas G. Cummings is professor and chair of the Department of Management and Organization at the University of Southern California.

• Preface viiThe Authors xi1. Demise of Strategic Planning and Its Dynamic Replacement 12. Lessons from Experience 173. Lessons from Strategy Knowledge 314. Building a Strategic System 435. Making a Strategic Assessment 576. Crafting a Strategic Statement 677. Using Guided Involvement 978. Leading, Changing, and Following-Up in Real Time 1199. Facilitating Real-Time Strategy: A New Role for Consultants 13710. Real-Time Issues FAQ 15311. Last Words on Underlying Themes 163Appendix A: Coast Yellow Pages—A Research Case Study 169Appendix B: Gamma Bank—A Research Case Study 185Appendix C: Petrofuels Energy—A Research Case Study 193Appendix D: Johnson & Johnson Statement of Strategic Direction 211References 213Index 221